Interbrand Australia wins two global branding gongs

Interbrand Australia wins two global branding gongs

Interbrand Australia has won two Rebrand 100 Global Awards for its work on Alzheimer’s Australia and Queensland Art Gallery | Gallery of Modern Art (QAGOMA).

The Omnicom-owned branding agency, which has offices in both Sydney and Melbourne, also took out a Distinction for Griffin Theatre Company.

The Rebrand 100 Global Awards is the primary recognition for repositioned brands around the world.

The awards focus on telling the complete story of a rebrand, from strategy to creative, including details of before and after, and the impact of the work in terms of commercial objectives.

CEO Damian Borchok said: “Over the past 12 months, we’ve worked hard with both Alzheimer’s Australia and QAGOMA to help them reposition and change their world. To win not one but two Rebrand 100 Global Awards is a rewarding achievement, and one that we couldn’t have achieved without the unique combination of strategists, graphic designers, motion designers, writers and managers whom make up Interbrand.”

Juror Allen Adamson, MD, Landor Associates said: “This year’s Rebrand 100 winners teach us the ever-important lesson that a brand’s value comes not from size and scale, but from telling a smart story consistently across customer experiences.”

Interbrand Australia was responsible for the major Telstra rebrand undertaken in late 2011, ‘Life in full colour’ (below). 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]