With people becoming more and more health conscious, this piece by Forbes contributor AJ Agrawal gives the lowdown on what marketers need to remember if they're behind the marketing wheel of an unhealthy product.
From tobacco and alcohol to sugar and saturated fat, there are a myriad of products that require ethical, legislative marketing.
While the initial reaction around advertising unhealthy products is one of frustration, all you need to do is consider that nearly 480,000 people die from smoking-related illnesses in the United States alone every year and it’s clear that advertisers and marketers have an obligation to play by the rules.
Having said that, there are still sales targets and personal goals to achieve, so how does one go about marketing unhealthy products in 2016? This article will try and give you a few basic guiding principles that should help you determine whether or not you’re a part of the problem, and show you the benefits of ethical advertising.
Know The Rules
As the general population has become more informed and curious about the effects of certain substances on their bodies, the government has become strict around what marketing message is appropriate, and what is misleading or detrimental to the audience.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]