With people becoming more and more health conscious, this piece by Forbes contributor AJ Agrawal gives the lowdown on what marketers need to remember if they're behind the marketing wheel of an unhealthy product.
From tobacco and alcohol to sugar and saturated fat, there are a myriad of products that require ethical, legislative marketing.
While the initial reaction around advertising unhealthy products is one of frustration, all you need to do is consider that nearly 480,000 people die from smoking-related illnesses in the United States alone every year and it’s clear that advertisers and marketers have an obligation to play by the rules.
Having said that, there are still sales targets and personal goals to achieve, so how does one go about marketing unhealthy products in 2016? This article will try and give you a few basic guiding principles that should help you determine whether or not you’re a part of the problem, and show you the benefits of ethical advertising.
Know The Rules
As the general population has become more informed and curious about the effects of certain substances on their bodies, the government has become strict around what marketing message is appropriate, and what is misleading or detrimental to the audience.
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]