Marketing Mavericks: Bumble’s Lucille McCart

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Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you Bumble lead marketer Lucille McCart.

Pick Your Winners Carefully

While Lucille once wanted to be an actress (a short-lived dream once she took drama classes and realised she was terrible), she is now cast to lead marketing for Bumble in Australia. While she’s only about seven years into her career, Lucille has quickly and firmly carved out a niche for herself as a marketing maverick.

When I was a few years into my career and working in a very fast-paced PR agency, I was talking to my godmother (who had been a very successful businesswoman) about how I felt like I’d never be able to get through the mountain of work in front of me – like I could work for seven days straight and not be done. She told me that I had to learn what pieces of work needed to be perfect, and what could just be “good enough”. We will never have time to put 100 per cent into every task, so work out what you can get out the door with 80 per cent effort. Once you know what is worth spending your time on and what isn’t, your workload becomes a lot more manageable.

I have a lot of industry heroes, but I’d say my favourite is (and yes I’m biased) but Bumble’s founder and CEO Whitney Wolfe Herd. She has enabled women all over the world to put themselves on a more even playing field by learning to make the first move, and at Bumble we are so lucky to help build on her vision every day.

If I could offer some advice to marketing graduates, it’d be to treat every opportunity, meeting or internship like it is a job interview. At this stage of your career when you don’t have a lot of experience, your employers are purely hiring off your perceived potential. Take every opportunity to make a good impression on someone you want to work for, or who could help open a door for you. I was offered my first job after a two-week internship, probably because I treated it like it was my job rather than a box to tick for my degree.

Your best party trick?

I have a floor routine that my friends tell me is either the best or worst thing they have ever seen, depending on how many wines they’ve had.

Last book that you read to the end?

Everything I Know About Love by Dolly Alderton. I finished it in less than two days.

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