Marketing Mavericks: Bumble’s Lucille McCart

Marketing Mavericks: Bumble’s Lucille McCart
SHARE
THIS



Did you miss B&T‘s latest mag issue? Firstly, subscribe here so you never miss out again. Secondly, you’re in luck, because we’re bringing you all the best from the mag and putting it online. You’re welcome.

Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you Bumble lead marketer Lucille McCart.

Pick Your Winners Carefully

While Lucille once wanted to be an actress (a short-lived dream once she took drama classes and realised she was terrible), she is now cast to lead marketing for Bumble in Australia. While she’s only about seven years into her career, Lucille has quickly and firmly carved out a niche for herself as a marketing maverick.

When I was a few years into my career and working in a very fast-paced PR agency, I was talking to my godmother (who had been a very successful businesswoman) about how I felt like I’d never be able to get through the mountain of work in front of me – like I could work for seven days straight and not be done. She told me that I had to learn what pieces of work needed to be perfect, and what could just be “good enough”. We will never have time to put 100 per cent into every task, so work out what you can get out the door with 80 per cent effort. Once you know what is worth spending your time on and what isn’t, your workload becomes a lot more manageable.

I have a lot of industry heroes, but I’d say my favourite is (and yes I’m biased) but Bumble’s founder and CEO Whitney Wolfe Herd. She has enabled women all over the world to put themselves on a more even playing field by learning to make the first move, and at Bumble we are so lucky to help build on her vision every day.

If I could offer some advice to marketing graduates, it’d be to treat every opportunity, meeting or internship like it is a job interview. At this stage of your career when you don’t have a lot of experience, your employers are purely hiring off your perceived potential. Take every opportunity to make a good impression on someone you want to work for, or who could help open a door for you. I was offered my first job after a two-week internship, probably because I treated it like it was my job rather than a box to tick for my degree.

Your best party trick?

I have a floor routine that my friends tell me is either the best or worst thing they have ever seen, depending on how many wines they’ve had.

Last book that you read to the end?

Everything I Know About Love by Dolly Alderton. I finished it in less than two days.

 

 

 

Please login with linkedin to comment

acoustic Bumble lucille mccart marketing mavericks

Latest News

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts
  • Media

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts

Triton Digital has released its monthly rankings of the top 100 most popular Australia podcasts, revealing several new entries to the list, a few movers and shakers, and a cautionary tale (or two). Audioboom’s Casefile True Crime again takes home the bacon as Australia’s most popular podcast for March after releasing five episodes during the […]

by B&T Magazine

B&T Magazine
Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’
  • Technology

Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’

Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, ‘Preparing for a privacy-first world: your personal guide to getting impersonal’. This educational playbook complements the company’s global ‘It’s nothing personal’ ad campaign launching today, to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally […]

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
  • Marketing

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign

Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
  • Media

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere

Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]

by B&T Magazine

B&T Magazine
Maserati And David Beckham (pictured with 2021 Maserati Levante Trofeo)
  • Campaigns

Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati

David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Initiative Melbourne Wins Plush Sofa’s Media
  • Media

Initiative Melbourne Wins Plush Sofa’s Media

Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia.  It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Cannes Lions Announces 2021 Jury Members
  • Advertising
  • Media

Cannes Lions Announces 2021 Jury Members

Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]