Did you miss B&T‘s latest mag issue? Firstly, subscribe here so you never miss out again. Secondly, you’re in luck, because we’re bringing you all the best from the mag and putting it online. You’re welcome.
Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you Bumble lead marketer Lucille McCart.
Pick Your Winners Carefully
While Lucille once wanted to be an actress (a short-lived dream once she took drama classes and realised she was terrible), she is now cast to lead marketing for Bumble in Australia. While she’s only about seven years into her career, Lucille has quickly and firmly carved out a niche for herself as a marketing maverick.
When I was a few years into my career and working in a very fast-paced PR agency, I was talking to my godmother (who had been a very successful businesswoman) about how I felt like I’d never be able to get through the mountain of work in front of me – like I could work for seven days straight and not be done. She told me that I had to learn what pieces of work needed to be perfect, and what could just be “good enough”. We will never have time to put 100 per cent into every task, so work out what you can get out the door with 80 per cent effort. Once you know what is worth spending your time on and what isn’t, your workload becomes a lot more manageable.
I have a lot of industry heroes, but I’d say my favourite is (and yes I’m biased) but Bumble’s founder and CEO Whitney Wolfe Herd. She has enabled women all over the world to put themselves on a more even playing field by learning to make the first move, and at Bumble we are so lucky to help build on her vision every day.
If I could offer some advice to marketing graduates, it’d be to treat every opportunity, meeting or internship like it is a job interview. At this stage of your career when you don’t have a lot of experience, your employers are purely hiring off your perceived potential. Take every opportunity to make a good impression on someone you want to work for, or who could help open a door for you. I was offered my first job after a two-week internship, probably because I treated it like it was my job rather than a box to tick for my degree.
Your best party trick?
I have a floor routine that my friends tell me is either the best or worst thing they have ever seen, depending on how many wines they’ve had.
Last book that you read to the end?
Everything I Know About Love by Dolly Alderton. I finished it in less than two days.
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]