Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team.
Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency is looking to double its Australian team headcount.
New wins for the agency include handbag retailer Strandbags, an innovative brand strategy project with Lenovo and retail group True Alliance, which has a portfolio of leading international fashion brands including Kate Spade, Coach, UGG, Speedo and The North Face.
This will see the team grow from four to eight across account management, business development and marketing roles in order to provide additional resource and expertise.
Ken Kennedy, group head of digital in Australia and New Zealand at True Alliance, said: “We partnered with Silverbean in March 2020 to develop our affiliate programs for The North Face, Rockport and Nautica.
“Despite the challenges 2020 posed for everyone, they managed to deliver some really impressive results for us.
“After seeing such huge success through the initial partnership, it was an easy decision to expand Silverbean’s remit across our broader portfolio.
“We’re looking forward to working closely with Silverbean as a trusted agency partner, and working together to drive growth across all the True Alliance brands.”
Annabel Gray, associate director for Australia at Silverbean, said: “We’re really excited to start work across the broader True Alliance portfolio and develop our relationship with Ken and the group.
“With four new team members joining Silverbean, we can really bolster our offering and continue driving growth in key areas.
“There is a huge appetite for affiliate and partnerships within the Australian market as retailers see the impact trusted partners can make on sales and revenue. Our work with True Alliance and our brand partnership strategies are great examples of how partnerships can create real value for brands.”
