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Reading: Lovelorn Marketer Spends $840 On Billboard Of Himself In The Hope Of Finding A Partner
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B&T > Marketing > Lovelorn Marketer Spends $840 On Billboard Of Himself In The Hope Of Finding A Partner
Marketing

Lovelorn Marketer Spends $840 On Billboard Of Himself In The Hope Of Finding A Partner

Staff Writers
Published on: 3rd February 2020 at 10:55 AM
Staff Writers
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Unlucky in love, a British marketer has decided to put his professional skills to the test by purchasing a roadside billboard in the hope of finding himself a date.

Thirty-year-old Mark Rofe from Manchester spent £425 ($A840) to advertise himself to a potential partner alongside the tag, “Single? Date Mark. This could be the sign you’ve been waiting for.”

The billboard, situated on a busy main road, also included details of a website for ladies interested in taking-up Rofe’s offer of a date.

On the website, Rofe revealed that he works in marketing and decided on the billboard approach because all of his friends were coupled-up while he was “struggling” to find a partner.

Ladies interested in a date are told to fill out a form giving details about themselves and are then directed to upload a photo, too. At the time of writing, Rofe had received a whopping 1004 applications from potential suitors. However, it’s unclear if he’s gone on any actual dates.

As these things tend to do, Rofe revealed the idea for the billboard came about after a few pints in the pub.

“I was talking to my mate saying how I was struggling on all these dating apps and I joked that I should put my face on a big billboard,” Rofe told the BBC.

“We laughed about it but then actually I thought what a good idea.

“Some people might think I’m mad paying £425 but if I find love then it’s fairly cheap. I tried to make it funny so hopefully I don’t come across as a desperate loser,” he added.

 

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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