The Sydney Gay and Lesbian Mardi Gras (SGLMG) has appointed Holler as its digital creative consultants following the agency’s ‘Rainbow Code’ project.
The Sydney-based digital agency has been brought on board to build revenue opportunities and boost engagement with the Mardi Gras brand.
Building international understanding of the SGLMG is a key task for Holler.
Mike Hill, Holler’s co-CEO, said: “Mardi Gras have an incredible brand locally and internationally. The exciting part of this engagement for me is Holler’s remit to focus on solving core business challenges, not just creative campaigns.”
The appointment comes as a result of Holler’s ‘Rainbow Code’ project which set out to create a virtual rainbow crossing the web by lining together websites that support equal rights for gay and lesbian couples. For more on the ‘Rainbow Code’ click here.
The project was a response to the DIY rainbow crossing protest which erupted in Sydney after this year’s Mardi Gras.
The movement occurred after a temporary rainbow pedestrian crossing was removed from Sydney’s Oxford Street following the 35th Mardi Gras celebrations.
On Holler’s appointment SGLMG’s festival producer and senior marketer, James Rongen-Hall, said: “As a fellow creative organisation, Holler have an innate understanding of our values and our aspirations for Mardi Gras. We’re genuinely excited to be working together to develop Mardi Gras to it’s full potential as a global beacon of LGBTQI pride, and I have no doubt that Holler’s expertise will be a huge asset for our organisation well into the future.”
Please login with linkedin to comment
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]