Marcel Sydney Wins Creative Account For Powershop

Marcel Sydney Wins Creative Account For Powershop

Marcel Sydney has announced it has been appointed the lead creative agency for energy retailer Powershop.

The green power company provides electricity to more than 100,000 homes and businesses in New South Wales, Southeast Queensland and Victoria.

Catherine Anderson, chief customer officer at Powershop, said: “When we first met the team at Marcel, we felt an immediate connection and realised they weren’t like other agencies.

“We are excited to partner with Marcel and are looking forward to seeing their creative prowess come to life to help us accelerate our business growth in Australia.”

Iona Macgregor, chief strategy officer at Marcel, said: “It’s a privilege to work with such an innovative and progressive company. From their business model to their culture, Powershop are an inspiration.

“Not only are they backed by 100 per cent renewable energy generation, they also carbon offset whatever power their customers use.

“Our biggest task is to ensure our marketing communications totally back the clarity of Powershop’s product. We’re thrilled to have this opportunity to continue to introduce Australians to a better power company.”

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