Marcel Sydney Names New ECD

Marcel Sydney Names New ECD
SHARE
THIS



Wesley Hawes has been appointed Executive Creative Director of Marcel Sydney.

His appointment is being announced alongside significant business developments, with the agency taking on lead duties for Foxtel and assignments from Rio Tinto.

As Hawes steps up as Marcel Sydney’s ECD, the agency continues its bold work for Tiger Beer across Asia Pacific and builds new partnerships with Rio Tinto and Foxtel.

For Foxtel, Marcel joins the roster as lead brand and ideation agency.

Marcel is also developing Rio Tinto’s first national consumer-facing advertising campaign, expanding the campaign from its WA launch in March this year.

Hawes has been Deputy ECD of Marcel Sydney since the beginning of 2017.

Prior to that, he was Joint-ECD at TBWA\Sydney in a period when the agency was awarded significant industry accolades and attained sustained growth through a series of strong new business wins.

In his 18 years in the industry, Hawes has led creative direction for prominent agencies, including BBH London, winning Cannes Lions accolades in every competitive category.

He has been behind many iconic campaigns, including the Barclaycard ‘Waterslide’, the Axe Apollo Space Academy, Tango ‘Argh!’, Foxtel’s ‘Make It Yours’, and most recently Marcel’s global Tinder activation, ‘Represent Love’.

Hawes said, “At Marcel we produce provocative, powerful work for brands like Tiger Beer and Tinder, but often this work appears in international markets outside Australia.

“The recent Foxtel win is a great opportunity for Marcel to make a visible and effective local impact. I’m super excited to be leading Marcel into this next stage of its development.”

Hawes takes over as ECD at Marcel Sydney following the departure of previous ECD Scott Huebscher who left the agency at the end of March this year.

David Nobay, Creative Chairman of Marcel Sydney, said, “Wes exudes a natural, creative generosity that makes those around him drawn to collaborate on everything he touches. It’s a rare gift, and we’re lucky to call him our ECD.”

Marcel Sydney CEO Gavin Levinsohn said, “As Deputy ECD Wes has built strong relationships with our clients and has been central to our agency leadership, creative work and culture.

“He was a clear choice as our new ECD and I’m happy that we could do that from within our own team.”

Please login with linkedin to comment

ECD marcel sydney

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]