Mambo Announces Partnership With URBNSURF Melbourne

Mambo Announces Partnership With URBNSURF Melbourne
B&T Magazine
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Mambo has announced it will be the surf lifestyle partner for URBNSURF, Australia’s first surf park, now open just minutes from Melbourne Airport at 309 Melrose Drive, Tullamarine.

The original Australian surf-art culture brand, was founded by Dare Jennings and a bunch of artists and musos in Sydney in 1984. Mambo’s opportunity to celebrate 35 years of influencing Australian generations and connection with art, street, surf lifestyle with an irreverence sense of humour are the key aspects that have continually set it apart from its competitors.

It comes as no surprise that Mambo has locked into a partnership with Australia’s first surf park.

CEO Paul Cannon said: “We are thrilled to be partnering with URBNSURF as their official surf lifestyle partner and look forward to providing the signature Mambo art and vibes on and off the waves.”

As part of Mambo’s partnership with URBNSURF the Surf Deluxe (LOUD) capsule collection will be available for purchase at Lagoon Supply Co., URBNSURF Melbourne’s on-site surf shop, which will feature a number of limited-edition collaborations from some of Mambo’s most loved artists Reg Mombassa, Ben Brown and Lauren Webster among others.

Ben Brown, the Sydney based designer, artist and talented surfer in his own right, will be painting a 20ft shipping container that will feature in the park. Brown’s art has appeared on countless CD covers, tees and posters for performers including Nirvana, Fat Boy Slim, Pearl Jam and The Dune Rats as well as illustrations for major festivals like Big Day Out, Good Vibrations, Homebake and Falls Festival.

Supporting Ben will be Le Grizz specializing in quirky murals and designs currently based within the mountains of Lithgow valley. A quick witted, deep thinking artist since he was young, though painting and designing under the alias Le Grizz since 2013, collaborating with brands including Fireball Whisky, Bacardi-Martini, Young Henrys, Kyneee Snowboards, Mambo and Valentine Wines to name a few. Le Grizz will be painting a second 40ft shipping container that will feature in the park.

URBNSURF founder Andrew Ross said: “We’re stoked to welcome such a celebrated Aussie icon like Mambo to the URBNSURF family, a brand that has played such a huge role in shaping both surfing culture, but also broader mainstream street, art and music culture here in Australia.”

Shaped like a baseball diamond, URBNSURF Melbourne’s two-hectare surfing lagoon (similar in size to the MCG) offers both left and right breaks. Capable of accommodating surfers of all ages and abilities simultaneously across multiple surfing zones, the innovative sports and leisure venue is open day and night, year-round.

Guests can choose to “freesurf” in URBNSURF Melbourne’s beginner, intermediate or advanced surfing zones in one-hour surf sessions, or learn to surf as part of a structured one-hour and 45-minute lesson.

 

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