Majority Of Millennials Think Brands Using Emojis Are Trying Too Hard

Majority Of Millennials Think Brands Using Emojis Are Trying Too Hard
SHARE
THIS



Brands have eagerly jumped on the emoji bandwagon, but a United Kingdom YouGov survey has found that the majority of millennials think brands using emojis in their advertising are trying too hard.

According to a YouGov survey, 59 per cent of millennials say are turned off when they see brands using emojis in their ad campaigns.  It’s a sentiment shared by all age groups:

Emoji chart 3

Additional data shows that consumers who feel brands are going overboard with emojis are most likely to be males aged 50-64 and live in a suburb.

The report used Chevrolet campaign #CHEVYGOESEMOJI as an example of brands misunderstanding emoji use. The brand’s TV commercial that features various focus groups evaluating the 2016 Chevy Cruze using nothing but emojis.

Unfortunately for Chevrolet, 56 per cent of consumers who would consider purchasing a Chevrolet agree that businesses are trying too hard with emojis.

Here’s some brands using emojis:

Pepsi:

say-it-with-pepsi-4 say-it-with-pepsi-3 say-it-with-pepsi-2

Uber and Samsung:

 

Please login with linkedin to comment

einsights Poster Stav and Abby

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]