It’s that time of year again when the circulation figures come out from the Audited Media Association of Australia.
Following the trend of the previous audits, this month’s Audited Bureau of Circulations (ABC) sees many print mags dropping in circulation, most notably the weeklies.
However, NewsLifeMedia had a rather nice result with six of its nine audited print mags posting an increase in circulations.
David Goodchild, Bauer Media CEO, said: “The proliferation of media choice has impacted all media in recent years, especially traditional media. However, magazine media continues to engage more than 1.2 million consumers every week, who are making the conscious decision to use their hard earned money to purchase a weekly magazine in Australia – more than half of which are a Bauer Media title thus creating a very powerful marketing tool.
“Bauer Media remains the home to Australia’s highest selling weekly magazine, Woman’s Day with our leadership over the weekly magazine market remaining unchanged. Our weekly titles alone sell more than one copy every second of every day to Australian women.
“However it’s the holistic approach to magazine media that is really defining the way forward for our brands and better reflects how today’s consumers are interacting with magazine media. This approach will be reinforced with the launch of the new Magazine 360 Report that will be released through the MPA on a quarterly basis to highlight the connections our brands are having across a number of key platforms including print, digital, and social media.”
Peter Zavecz, CEO, Pacific Magazines, commented: “We are committed to giving our consumers the content they want, however they want it. Our magazine brands dominate their respective markets, whilst our rocketing digital and social growth, innovative live events and product launches enable us to deliver quality content over an ever-extending audience base.
“These results speak to the success of our transformation strategy, as we continue to grow our total audience and further extend our brand touch points.”
Digital is still a relatively new area for a lot of magazines, with some being the first time they’ve been audited.
Below is the breakdown between the print and digital of some of the prominent magazines in the country.
Glossies – Monthly
Foodies – monthly
Living – Monthly