Mags: Our Breakdown Of The Movers And Shakers

Mags: Our Breakdown Of The Movers And Shakers
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It’s that time of year again when the circulation figures come out from the Audited Media Association of Australia.

Following the trend of the previous audits, this month’s Audited Bureau of Circulations (ABC) sees many print mags dropping in circulation, most notably the weeklies.

However, NewsLifeMedia had a rather nice result with six of its nine audited print mags posting an increase in circulations.

David Goodchild, Bauer Media CEO, said: “The proliferation of media choice has impacted all media in recent years, especially traditional media. However, magazine media continues to engage more than 1.2 million consumers every week, who are making the conscious decision to use their hard earned money to purchase a weekly magazine in Australia – more than half of which are a Bauer Media title thus creating a very powerful marketing tool.

“Bauer Media remains the home to Australia’s highest selling weekly magazine, Woman’s Day with our leadership over the weekly magazine market remaining unchanged. Our weekly titles alone sell more than one copy every second of every day to Australian women.

“However it’s the holistic approach to magazine media that is really defining the way forward for our brands and better reflects how today’s consumers are interacting with magazine media. This approach will be reinforced with the launch of the new Magazine 360 Report that will be released through the MPA on a quarterly basis to highlight the connections our brands are having across a number of key platforms including print, digital, and social media.”

Peter Zavecz, CEO, Pacific Magazines, commented: “We are committed to giving our consumers the content they want, however they want it. Our magazine brands dominate their respective markets, whilst our rocketing digital and social growth, innovative live events and product launches enable us to deliver quality content over an ever-extending audience base.

“These results speak to the success of our transformation strategy, as we continue to grow our total audience and further extend our brand touch points.”

Digital is still a relatively new area for a lot of magazines, with some being the first time they’ve been audited.

Below is the breakdown between the print and digital of some of the prominent magazines in the country.

Glossies – Monthly

Mag Title Mag Publisher Print Circ last audit Print Circ this audit Percentage change Digital circ last audit Digital circ this audit Percentage change
Vogue NewsLifeMedia 50,325 51,657 2.60% 1,808 1,846 2.10%
Elle Bauer Media 60,319 60,139 -0.30% N/A 547 N/A
Harpers Bazaar Bauer Media 52,884 52,239 -1.20% N/A N/A N/A
Marie Claire Pacific Magazines 84,612 80,422 -5% 1,309 1,336 2.10%
Australian Women’s Weekly Bauer Media 442,149 416,117 -5.90% 8,554 7,055 -17.50%
Instyle Pacific Magazines 53,126 47,201 -11.20% N/A N/A N/A
Cosmopolitan Bauer Media 90,520 77,181 -14.70% N/A 1,078 N/A
Cleo Bauer Media 53,221 42,212 -20.70% N/A N/A N/A

 

Weeklies

Mag Title Mag Publisher Print Circ last audit Print Circ this audit Percentage change Digital circ last audit Digital circ this audit Percentage change
WHO Pacific Magazines 102,996 96,207 -6.60% N/A 1,259 N/A
New Idea Pacific Magazines 277,014 250,111 -9.70% 1,673 1,466 -12.40%
Woman’s Day Bauer Media 320,398 288,186 -10.10% 2,255 2,447 8.50%
Famous Pacific Magazines 60,211 50,033 -16.90% N/A N/A N/A
NW Bauer Media 76,022 62,557 -17.70% 781 711 -9%
OK! Bauer Media 72,024 59,022 -18.10% N/A N/A N/A

 

 

Foodies – monthly

Mag Tilte Mag Publisher Print Circ last audit Print Circ this audit Percentage change Digital circ last audit Digital circ this audit Percentage change
Taste.com.au NewsLifeMedia 76,748 77,485 1% 3,524 4,161 18.10%
Delicious NewsLifeMedia 92,211 91,773 -0.50% 2,441 2,921 19.70%
Recipes+ Bauer Media 108,067 90,168 -16.60% 1,540 1,612 4.70%
Superfood Ideas NewsLifeMedia 135,051 103,891 -23.10% 5,248 4,555 -13.20%

 

Living – Monthly

Mag Title Mag Publisher Print Circ last audit Print Circ this audit Percentage change Digital circ last audit Digital circ this audit Percentage change
Homes+ Bauer Media N/A 50,406 N/A N/A N/A N/A
Inside Out NewsLifeMedia 45,332 47,377 4.50% 1,442 2,011 39.50%
Country Style NewsLifeMedia 62,073 62,122 0.10% 517 714 38.10%
Australian home Beautiful Pacific Magazines 91,157 88,736 -2.70% N/A 1,244 N/A
Real Living Bauer Media 81,217 76,009 -6.40% N/A 1,006 N/A
Better Homes & Gardens Pacific Magazines 342,745 310,326 -9.50% 880 4,868 453.20%

 

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