B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Macca’s CMO Mark Lollback Named GroupM CEO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Macca’s CMO Mark Lollback Named GroupM CEO
FeaturedMedia

Macca’s CMO Mark Lollback Named GroupM CEO

Staff Writers
Published on: 11th December 2015 at 1:23 PM
Staff Writers
Share
3 Min Read
SHARE

GroupM CEO Asia Pacific Mark Patterson today announced the appointment of Mark Lollback, currently CMO McDonald’s Australia and New Zealand, to the role of CEO GroupM Australia & New Zealand.

Lollback is a well-respected/high-profile/successful leader with over 20 years of marketing and advertising experience. He will work closely with the CEOs and leadership teams of all GroupM business, including Maxus, MEC, MediaCom, Mindshare, Xaxis and Play.

Lollback’s career spans global blue chip clients including Unilever, PepsiCo, ANZ Bank and presently McDonalds. He has worked in global, regional & local roles in UK, USA, China & Australia. As CEO of GroupM Australia & New Zealand, Lollback is replacing John Steedman, who stepped down in June and is currently serving as non-executive chairman.

Mark Patterson said: “Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well.

“We are very fortunate to be able to welcome him to the group. We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team. Our people, clients and partners will find him to be an inspiring, insightful and down to earth leader who will roll his sleeves up and make a real difference fast.

“GroupM will continue to invest in Australia as a key top ten WW market and we have a clear and ambitious plan of new businesses, partnerships, products, services and initiatives lined up for 2016 that will both broaden and deepen our offering to our current and prospective clients as well as importantly creating new opportunities for our people.”

Lollback said: “It is a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry. We have seen enormous change over the past five years, and the next five will be incomparable. GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”

Lollback assumes his new role early next year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Criteo, Masters, Robert Mactier
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?