-lution Nabs Betfair’s Nick Thomas As Partner & Chief Strategy Officer

Marketing transformation consultancy -lution has today announced the appointment of new partner and chief strategy officer Nick Thomas (pictured).

Bringing with him a wealth of knowledge and experience, Thomas was most recently chief customer officer at Betfair Australia. Prior to this, he held roles as chief marketing officer at RACV, general manager of consumer at Telstra and head of digital for O2 UK.

Partnering with -lution founder and CEO, Chris Maxwell, Thomas will bring further CMO client side experience to the in-house agency consultancy as it continues strong growth momentum in the Australian market.

Commenting on his new role, Thomas said: “I am delighted to be joining Chris and the -lution team so we can help more businesses unlock the power of in-housing. During my time at Betfair, I was a foundational client for -lution, as they helped us build our internal agency and hybrid model. I have run a similar model a number of times in my career and know well the benefits it can bring for agility, creativity and efficiency.

“I have stayed close to Chris as -lution has become Australia’s leader in in-housing and hybrid models, and I am excited to partner with an incredible group of clients to help them evolve and grow their businesses.”

-lution CEO and founder Chris Maxwell added: “Nick has been working with us for several months now and I am delighted he has agreed to come on board permanently as a partner in the business. He has led marketing teams at some of the biggest brands in the world and brings a global perspective to his thinking. -lution is about marketers working with marketers, and our clients are telling us that having this approach is really cutting through for them.”

Thomas’ appointment comes off the back of a string of new client wins for -lution, including Sportsbet, Treasury Wine Estates, Birchal, The Star Entertainment Group and Dulux Group.

The consultancy recently partnered with Treasury Wines to design and build its integrated in-house agency Splash, which launched last week, and is implementing a new global digital marketing transformation program for Treasury’s premium brands division.

-lution is also partnering with Sportsbet to build internal creative culture and capability, along with streamlining its in-house operations, including brand and regulatory compliance processes.

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