Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks.
August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the most recognisable fashion brands of all time.
To mark the occasion, LV is showing some digital flair, launching both a video game and a collection of non-fungible tokens (NFTs).
The game is a nod to the journey Louis Vuitton (the person) made on foot from his home town Anchay in eastern France all the way to Paris.
Players must collect as many candles as possible, with each candle unlcoking more information about the journey of Louis Vuitton and his family.
Also available for user’s to find in the game are 30 NFTs, some of which have been created by famous digital artist Beeple (real name Mike Winklemann).
Beeple’s name might sound familiar, likely because he made headlines earlier this year when he sold an NFT for $US69 million.
The NFTs in the game are not for sale unfortunately, so you won’t be able to retire if you find one.
As well as serving as a fun activation for customers, Louis Vuitton’s video game/NFT project serves as a way for the brand to connect with younger users.
Please login with linkedin to commentLouis Vuitton
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]