Louis Vuitton Goes Digital For 200th Birthday, Launching A Video Game And NFTs
Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks.
August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the most recognisable fashion brands of all time.
To mark the occasion, LV is showing some digital flair, launching both a video game and a collection of non-fungible tokens (NFTs).
The game is a nod to the journey Louis Vuitton (the person) made on foot from his home town Anchay in eastern France all the way to Paris.
Players must collect as many candles as possible, with each candle unlcoking more information about the journey of Louis Vuitton and his family.
Also available for user’s to find in the game are 30 NFTs, some of which have been created by famous digital artist Beeple (real name Mike Winklemann).
Beeple’s name might sound familiar, likely because he made headlines earlier this year when he sold an NFT for $US69 million.
The NFTs in the game are not for sale unfortunately, so you won’t be able to retire if you find one.
As well as serving as a fun activation for customers, Louis Vuitton’s video game/NFT project serves as a way for the brand to connect with younger users.
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