Mayfield knows a thing or two about keeping the light on; they’ve done it since 1945 when Adi Felder settled in Melbourne after the second world war and began selling lamp shades from a stall in Melbourne’s Glenferrie Markets.
Flick the switch to 2020, as one of Australia’s premier commercial lighting suppliers, and the sudden need to light up Australia’s Work From Home spaces as commercial orders declined.
“We needed to move quickly and find a partner who could help us tap into the retail market, while respecting our wholesale customer relationships. We also wanted to ensure that the Mayfield brand story translated to our new online customers,” said Mark Felder, Marketing & Sales Director, Mayfield.
“Loud Days came recommended from a number of other retailers such as Vtech and National Hearing Care, where they combined data & digital creative to develop a strategy that delivered on our business objectives and campaign KPIs,” Mark continued.
“Mayfield came to us with a clear vision for the online future of their brand. Through in-depth audience analysis, Loud Days executed a digital media strategy that saw online sales for Mayfield increase 78% over the previous quarter,” said Mathew Fagan, General Manager, Loud Days
“We’ve seen a number of companies retreat over the past nine months who are now struggling to get back on their feet, but those brave enough to take charge and adapt to the new retail environment by leveraging data, insights and great creative are really getting ahead and proving that great businesses can thrive in uncertain times,” Mathew continued.
“I would like to thank our clients for their continued support this year. It’s been a testament to the strength of our relationships and the trust required to keep businesses moving during challenging times”, Mathew concluded.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
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Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
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Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]