Data solutions company Lotame has announced the promotion of Luke Williams to managing director, ANZ to continue momentum off of strong growth in the market last year.

Under Williams’ management, Lotame boasted 50 per cent growth in the ANZ market, with key new and continuing partnerships including Network 10, Countdown, Real Estate NZ, Annalect AU, Seven West Media, Salmat and AA Smartfuel.

With the win of Network 10 and continuing partnership of Seven West Media, Lotame works with the majority of the free to air television networks in Australia and manages to reach close to 100 per cent of all New Zealanders through current partnerships.

On the heels of this growth, the company has elevated Williams to managing director, ANZ.

Previously, serving as the commercial director, ANZ for Lotame, Williams played an instrumental role in helping Lotame’s presence grow throughout the region.

In his new role, he will spearhead ongoing and new partnerships to leverage Lotame’s advanced DMP capabilities and continue driving market growth, while also heading up the growth of the ANZ operations.

Lotame founder and CEO Andy Monfried said: “There’s a huge demand for quality data everywhere and ANZ is no exception.

“As a leader in data management, we’re well-placed in delivering actionable insights, measurable results and value for our clients in this region.

“We’ve had tremendous success in ANZ and under Luke’s industry leadership, we’re confident we’ll deliver next-level campaign performances for new and existing clients”.

Lotame Syndicate, the company’s private second-party data marketplace, saw an increase of 300 per cent users in the APAC region since 2017.

While Lotame Syndicate has been available for a few years, the company launched the Syndicate Online Marketplace this month.

This new visual marketplace provides buyers with a transparent way to research and vet some of the sellers of second-party data on Lotame Syndicate that have opted-in to showcase their data.

Williams said of the growth: “The adoption for DMP technology has exploded in the ANZ market.

“Agencies, marketers and publishers throughout the region are very receptive to learning new ways to better leverage the power of data for consumers — which speaks to the significant market opportunity.

“I’m really excited to continue expanding our success in this market and offer our best-in-class technology solutions”.