Lorna Jane Teams Up With Twitter Australia For #ActiveNationDay 

Lorna Jane Teams Up With Twitter Australia For #ActiveNationDay 
SHARE
THIS



To celebrate Lorna Jane Active Nation Day on Sunday September 25, Lorna Jane has teamed up with Twitter Australia to launch a campaign encouraging women to be more active.

As part of the campaign, the two brands have collaborated on a health and wellbeing Twitter emoji, which is an Australian first!

Tweeting an #ActiveNationDay emoji is simple. Just use the hashtag #ActiveNationDay, and the emoji will automatically appear in your Tweet.

​ tweet

“Twitter is a destination for some of the best health, fitness and wellbeing online content in Australia, so we’re excited to be partnering with one of Australia’s most iconic fitness brands for Active Nation Day,” said Chris Ledlin, lifestyle partnerships manager at Twitter Australia.

“We can’t wait to see how Aussies share their health and fitness stories on Twitter as part of this great campaign to keep Australia active. To help everyone add a little colour to these Tweets, we’re launching a new Twitter emoji that will appear whenever anyone Tweets with the hashtag #ActiveNationDay.”

With a huge social media following of her own, founder of Activewear and creator of Active Living Lorna Jane Clarkson is excited about the collaboration, and can’t wait to see the Active Nation Day emoji go viral.

“Lorna Jane girls are very social media savvy and we absolutely love finding new and creative ways to engage her in what we’re doing as a brand. I think the Active Nation Day Twitter emoji is a perfect example,” Clarkson said.

On Sunday September 25 you can take part in free #ActiveNationDay events across Australia:

ACTIVE NATION DAY – MELBOURNE, AUSTRALIA

Location: Federation Square, Corner Swanston & Flinders Street, 3000 VIC | Time: 07:00 am

ACTIVE NATION DAY – SYDNEY, AUSTRALIA

Location: Entertainment Quarter, Moore Park, 2021 NSW | Time: 07:00 am

ACTIVE NATION DAY – BRISBANE, AUSTRALIA

Location: Gasworks, 76 Skyring Terrace, Newstead, 4005 QLD | Time: 07:00 am

 

Please login with linkedin to comment

It's Your DNA Social Media

Latest News

Aussie Success Story Afterpay Unveils New Brand Identity
  • Marketing

Aussie Success Story Afterpay Unveils New Brand Identity

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]