It’s less that a week until 2015 Superbowl and the hype around the commercials continues to build.
At Born Licensing, our eyes are particularly peeled for characters from TV and movies. Snickers has already teased us with this ‘Very Brady Teaser’ via BBDO New York, which will feature Marcia Brady from 1969 sitcom The Brady Bunch:
[youtube https://www.youtube.com/watch?v=Q2iurDi8mrc&w=560&h=315]
Followers of Superbowl commercials are well aware that this isn’t the first time a TV show or movie has been leveraged at this time of year. Some of the most talked about and memorable spots include well known characters, allowing the advertiser to tap into an existing audience.
Lets take a look back at 13 Superbowl ads from 2003 up until last years Superbowl that feature TV and movie characters.
Year: 2008
Client: Coca Cola
Creative Agency: The Mill
TV/Movie: Family Guy and Peanuts
“It’s Mine” is a clever mix of live action and computer generated creative set during the famous Macy’s Thanksgiving Day Parade, which reportedly took over 4 months of production and post production to create. We see two well known characters from very different walks of life; Stewie Griffin from TV comedy Family Guy and Charlie Brown from comic Peanuts. This one was so highly regarded that it won a silver at Cannes Lions Festival.
[youtube https://www.youtube.com/watch?v=Fc1ADvKwWXU&w=420&h=315]
Year: 2011
Client: Volkswagen
Creative Agency: Donny Deutsch Advertising Inc.
TV/Movie: Star Wars
This is probably one of the most talked about Superbowl commercials in recent times, and was actually placed online prior to the big game. Within 24 hours it had notched over 1 million views on YouTube and a whopping 8 million views before the Superbowl screening.
[youtube https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315]
Year: 2014
Client: Kia
Creative Agency: David&Goliath.
TV/Movie: The Matrix
This 90 second commercial was considered one of the leaders from last years Superbowl. Laurence Fishburne reprises his role as Morpheus from The Matrix film series, along with lines directly referencing quotes from the movies along with some thematic elements. Fans of The Matrix will also note elements relating the the movie franchise such as two men wearing identical suits and sunglasses and a bending spoon.
[youtube https://www.youtube.com/watch?v=CTLjVsvmHYs&w=560&h=315]
