Blog: Apple’s iPhone 6 & Watch Event

Blog: Apple’s iPhone 6 & Watch Event

This story was originally published by

Technology juggernaut Apple has today released the bigger and better iPhone 6 and finally puts rumours to bed about the elusive iWatch.


Apple puts months of rumors and speculation to rest today when it holds a landmark event at the Flint Center in Cupertino, California, the same place where 30 years prior, Steve Jobs first unveiled the Macintosh.

You can watch a live webcast of the event here.

Apple has built an enormous white tent in the middle of De Anza College, which could be for showcasing products but whose exact purpose has yet to be explained.

Expectations are high for Apple to not only launch larger-sized iterations of the iPhone, but enter an entirely new device category too, with a wearable device already being dubbed the iWatch.

The pressure is also on for Apple CEO Tim Cook to push forward Apple’s most important and profitable business — the iPhone — and prove out recent comments by Apple software exec Eddy Cue, that his company “has the best product line that I’ve seen in my 25 years at a Apple.” Will the event’s larger-than-usual iteration of fashion bloggers be wowed by a stylish new iWatch? And how might Apple justify a 180-degree change on its stance on phone sizes?

For the full story by Forbes writer, Parmy Olson, click here.

Please login with linkedin to comment

Brand Relaunch Luke Starr Media I

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]