Blog: Apple’s iPhone 6 & Watch Event

Blog: Apple’s iPhone 6 & Watch Event

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Technology juggernaut Apple has today released the bigger and better iPhone 6 and finally puts rumours to bed about the elusive iWatch.

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Apple puts months of rumors and speculation to rest today when it holds a landmark event at the Flint Center in Cupertino, California, the same place where 30 years prior, Steve Jobs first unveiled the Macintosh.

You can watch a live webcast of the event here.

Apple has built an enormous white tent in the middle of De Anza College, which could be for showcasing products but whose exact purpose has yet to be explained.

Expectations are high for Apple to not only launch larger-sized iterations of the iPhone, but enter an entirely new device category too, with a wearable device already being dubbed the iWatch.

The pressure is also on for Apple CEO Tim Cook to push forward Apple’s most important and profitable business — the iPhone — and prove out recent comments by Apple software exec Eddy Cue, that his company “has the best product line that I’ve seen in my 25 years at a Apple.” Will the event’s larger-than-usual iteration of fashion bloggers be wowed by a stylish new iWatch? And how might Apple justify a 180-degree change on its stance on phone sizes?

For the full story by Forbes writer, Parmy Olson, click here.

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