LIONS Scholarship Launches To Support Unrepresented Creatives

LIONS Scholarship Launches To Support Unrepresented Creatives
B&T Magazine
Edited by B&T Magazine



LIONS will support more than 130 underrepresented members of the creative community and emerging talent with access to Cannes Lions.

The new initiative sits alongside a range of talent programmes that are part of LIONS’ drive to introduce more opportunities for underrepresented groups through fully-funded talent programmes at Cannes Lions.

Simon Cook, CEO, LIONS, said: “We’ve spent seventy years helping to shape careers, foster connections, and platform the power of creativity on a global scale. As we look forward to the next seventy years, we will focus on creating opportunities, providing access, and nurturing the next generation of creative marketing leaders.

“As part of our mission to support those ‘in the making’ and drive progress for people, we’re opening up the Festival to more than 130 people from groups traditionally underrepresented in the creative industries. To mark our 70th edition, we’re introducing the inaugural LIONS Scholarship. This initiative is designed to increase the accessibility of Cannes Lions’ bespoke academies, which offer a curated education programme at
the heart of the Festival.”

The LIONS talent programme includes a range of early career initiatives with the LIONS Academies and Young Lions Competitions designed to catapult young talent in their careers. Additionally, LIONS current talent accelerator programmes continue this year, including “See It Be It”, which aims to help achieve equal gender representation of creative directors and leaders.

Included within the wider talent programme are community-led initiatives which have been designed in partnership with the global creative industry.

These include: a programme with The Black Executive CMO Alliance to bring Future Leaders from The BECA Playbook to Cannes; complimentary passes for the winners of the Perifa Education Programme which is designed for creatives from the Brazilian peripheries; support of the #CannesForAll initiative, launched by the Brixton Finishing School, DigiLearning Foundation and Lollipop Mentoring, with festival access for their twelve talents; and a continued partnership with Cephas Williams to provide black talent with Cannes Lions access and a curated Festival programme.

Cannes Lions takes place from 19-23 June in Cannes, France.




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