LIONS announces the launch of The Brief, a new initiative to bring creatives together to develop progress-driving creative campaigns for the World Woman Foundation to positively impact the future of women and girls across the world.
Open to all LIONS Members, The Brief will connect people from all corners of the globe, all levels of seniority, and from across the spectrum of creativity, to form teams who will compete to produce a winning campaign and brand identity for a new World Woman Foundation programme.
On 15 November, a live briefing, hosted by LIONS Membership and the World Woman Foundation, will officially launch the challenge to all entered teams.
The work will be judged by a panel of creative industry legends, chaired by: Jonathan Mildenhall, Founder, TwentyFirstCenturyBrand. Jury members include: Nicky Bullard, CCO, MRM; Wesley ter Haar, founder, Media.Monks; Josy Paul, chairman, BBDO India and Mauricio Sarmiento CCO, Leo Burnett Bogotá.
Speaking about the initiative, Gaelle Comte, SVP, LIONS Membership, said: “The Brief is an exciting and important moment in the LIONS Membership journey. At its heart the platform has always been about providing a place where our community can surround themselves with the very best advice, coaching, and opportunities to drive their creativity forward.”
“This is a time for our Members to connect with others beyond their usual circle. We’re privileged to be in a position that allows us to convene the global industry and pull together the most diverse talent; we’re certain that as a result we will see some outstanding responses to the brief, with creativity being used as a full force for good.”
The World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries and a vision to empower 1 million women and girls worldwide by 2030. It aims to elevate women’s socio-economic milieu by providing access to capital, building community, commerce opportunities, and coaching in STEAM fields.
Speaking about the partnership, Rupa Dash, CEO, World Woman Foundation, said, “We see women’s entrepreneurship as a critical factor for creating new jobs and contributing to societies’ social and economic growth.”
“Our timely partnership with LIONS for The Brief will merge the power of creativity and gender equality to reimagine the global reset in a bold new way for female entrepreneurs worldwide. Our collaboration will ignite new ideas and energies to bring equity and equality for aspiring young female entrepreneurs to play a similar role in the global labor market irrespective of gender.”
“Ultimately our shared mission to inspire and engage with female entrepreneurs, could possibly add $28 trillion, or 26 per cent to the global gross domestic product (GDP), which will be a gamechanger.”
Teams will have four weeks to work on their creative idea ahead of the submission deadline on 10 December. The winners of The Brief will receive complimentary passes to attend the Cannes Lions International Festival of Creativity in June 2022, and all entrants will see their work promoted on LIONS channels.
Registration is now open
Registration closes: 5 November
Teams confirmed:12 November
Creative sprint: 4 weeks, with the deadline for submissions on 10 December.
Judging: 10-21 January
Winners announced: 26 January
LION Members can register here.
Featured Image: Jonny Wan
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]