Linktree has launched You Are What You Link, its first-ever brand campaign with creative agency Ways & Means.
Targeting creators, musicians and small businesses, the campaign is a playful take on the tongue-in-cheek phrase, “You are what you eat,” with creative targeting three key verticals and personas for Lintkree users: creators, musicians, and SMBs.
This approach fixates on the tongue-in-cheek phrase “you are what you eat,” which extends itself to become the framework and repetition of the entire spot. Each hobby is represented with a single image that appears over a white background and animated text below relays the script in unison with narration. The focus on a single individual creates both a relatable and personality-filled storyline while also directly linking hobbies/interests to the idea of identities.
The social-first campaign is designed to send potential customers to a range of specific landing pages to drive conversions.
Campaign credits:
Client: Linktree
Anthony Zaccaria, Co-founder
Devin Bellamy, Global Integrated Marketing Director
Tess Drobik, Brand Marketing Manager
Tim Shelley, Creative Director
Ralph Matthews, Senior Motion Designer
Adrian Adermann, Senior Motion Designer
Lulu Wang, Senior Designer
Mel Weiner, Senior Designer
Laura Desouza, Senior Creative Services Manager
Aron Mayo, Product Designer
Grace McCarter, Senior Copywriter
Creative agency: Ways & Means
Felipe Lima, Creative Director
Nicole McCammon, Creative
Jett Steiger, Co-founder
Lana Kim, Co-founder
Veronica Reo, Agency Producer
Media Agency: Liquid+ Arcade
Maria Mohammad, Associate Media Director
Christopher Gillette, VP Media
Kevin Joyce, EVP Global Media
Victoria Bachawati, Media Strategist
Maria Mohammad, Associate Media Director
Christopher Gillette, VP Media
Kevin Joyce, EVP Global Media
Victoria Bachawati, Media Strategist
