LinkedIn Australia Reveals Its Most Influential Brands Of 2015

BELCHATOW, POLAND - APRIL 10, 2014: Closeup photo of Linkedin icon on mobile phone screen. Popular social network.
SHARE
THIS



LinkedIn has unveiled the most influential brands among the website’s seven million members in Australia. Turns out the banks are the most influential in developing content marketing strategies. 

The ranking is based on LinkedIn’s Content Marketing Score, which is calculated by measuring a brand’s unique engagement and dividing it by a brand’s audience. The rankings show there are a few key sectors that are excelling in developing engaging content marketing strategies.

The Australian Institute of Business ranked as the most influential brand among LinkedIn members in Australia followed by Telstra which has over 107,000 followers on LinkedIn.

The 2015 top 10 most influential brands amongst Australian LinkedIn members:

1.       Australian Institute of Business
2.       Telstra
3.       Commonwealth Bank
4.       ANZ
5.       National Australia Bank
6.       Deloitte Australia
7.       CPA Australia
8.       Qantas
9.       Optus
10.     Westpac

LinkedIn has used this data to identify the behaviours and activity that boost content engagement. The most effective brands use a mix of reach, frequency and engagement to boost engagement on LinkedIn. In addition, they are encouraging their employees to act like influencers and boost the reach and engagement of their content by sharing it with their contacts.

  • 99 per cent of the top global brands have employees sharing their content to their networks
  • 97 per cent of the top global brands have employee posts contributing to their content efforts
  • 99 per cent of top brands regularly share updates on their LinkedIn Company Page
  • 73 per cent of top brands are utilising Sponsored Updates
  • All of these top brands post an average of 12.6 updates per week

Commenting on the top ten list, Matt Tindale, director of marketing solutions, LinkedIn ANZ, said: “Today’s professionals are consuming diverse forms of content. The brands achieving cut-through are developing high-quality content that is personalised to their audience’s interest areas and are humanising it by getting their employees to amplify it through their networks. Brands that get content, context and relevance right at scale are winning.”

As the leader in the list, Joel Abraham, Joint-CEO, Australian Institute of Business, said, “LinkedIn is the perfect platform for our community members to connect, engage, interact and learn. The Australian Institute of Business is committed to providing valuable content to our students, graduates and the broader business community seeking to further their personal and professional lives.”

What do you think of the findings? Tweet us @bandt

Please login with linkedin to comment

Nestle

Latest News

Saatchi & Saatchi Appoints Georgia Jones Melbourne General Manager
  • Marketing

Saatchi & Saatchi Appoints Georgia Jones Melbourne General Manager

Saatchi & Saatchi Australia has appointed Georgia Jones as general manager of its Melbourne office. Jones joins from Clemenger BBDO Melbourne where she was head of business management working with clients including Belong, BMW and NAB. She previously held client side roles in London, with a focus on business transformation, data-driven marketing and customer experience. […]

Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’
  • Media

Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’

As domestic travel booms, AUSTRALIAN GEOGRAPHIC has partnered with Tourism Australia. Together, they have produced a special edition that reveals the nation’s best-kept secret locations across all states and territories. The collaboration highlights the hidden gems on our roads less travelled, expanding tourism into many places that will no doubt welcome a boost to local […]

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night
  • Media

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night

On Thursday night’s MasterChef ep, the chefs were tasked with cooking with classic culinary staple two-minute-noodles. Instead of serving them with a handful of shredded cheese and plenty of watery, dubiously beef-y ‘soup’ (as is the B&T preferred method), the chefs had to use the noodles to make something new. To a bonafide two-minute-noodle lover, that […]

by B&T Magazine

B&T Magazine
Carat Appoints Oliver Carthy Head Of Digital
  • Media

Carat Appoints Oliver Carthy Head Of Digital

Lauren Small, managing director of Carat Sydney has announced the appointment of Oliver Carthy as head of digital. This is a new appointment for the Sydney office with Carthy leading Carat’s digital offering and building best in class digital skills and capability, together with driving adoption of dentsu’s proprietary technology and platforms. Prior to joining […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
  • Media

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank

Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]

Cannes Lions Announces Awards Entry Numbers For 2021 Before Lions Live launch Next Week
  • Advertising

Cannes Lions Announces Awards Entry Numbers For 2021 Before Lions Live launch Next Week

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]

by B&T Magazine

B&T Magazine
Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development
  • Partner Content

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development

You could say that Helen Xue has experienced a rapid career trajectory, although that might be somewhat of an understatement. In the space of five years, she successfully progressed from an Intern at Atlassian to the Chief of Staff for Platform and Enterprise (which included a move from Sydney across the Pacific to San Francisco). […]

Partner Content

by B&T Magazine

B&T Magazine
Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.