Almost nine out of ten Australians support truth in political advertising laws, with the majority of voters from both sides worried about “lies and misinformation” in the voice referendum.
The results come from a survey of 1,547 conducted by the Australian Institute from the close of polls on Saturday evening through to Tuesday. Around 87 per cent of those surveyed called for truth in political advertising laws in time for the next election.
Survey respondents were asked if they agreed with the statement: “I am concerned about lies and misinformation that circulated on social media during the referendum campaign”.
About 72 per cent said they were concerned, compared with 15 per cent who said they were not. Of those who voted yes, 89 per cent were concerned; of those who voted no, 62 per cent were worried.
“While I have no doubt that all the votes cast in the referendum were valid, I also have no doubt that many of the arguments and claims that influenced those votes were not,” said Richard Denniss, director at The Australia Institute. “In Australia, it is perfectly legal to lie in a political ad – and it shouldn’t be”.
With the Labor Party planning to introduce stricter political advertising laws ahead of the next federal election, the survey results are further proof that Australians want action to combat misinformation. In Question Time on Tuesday, Prime Minister Anthony Albanese was urged to protect voters against “misleading and deceptive” political advertising.
The prime minister said legislating in this area was “complex” but confirmed the special minister of state was working on a bill. “You don’t want to interfere with any freedom of expression, but you also want to make sure that elections and democratic process can be held in an appropriate way”, Albanese said.
Greens Senator Larissa Waters acknowledged the requirement for tighter laws surrounding political misinformation but advised using caution when doing so. “Elected members have a clear responsibility to strengthen public trust in democracy, but we also don’t want to see laws that impact freedom of speech. We strongly support exploring legislative responses to address this issue and want to work with the government to ensure we get the balance right”.
Anti-misinformation laws already exist in South Australia, where the electoral commission can request that inaccurate or misleading political advertising be withdrawn with penalties exceeding $25,000.
Both Labor and the Greens previously supported truth in political advertising and electoral spending caps in the Joint Standing Committee on Electoral Matters (JSCEM) inquiry that examined the 2019 election. In July 2022, it was revealed that the federal government planned to legislate political advertising laws and caps on political spending and donations.
Pinterest has appointed Laura Gaffney (pictured) as its new director of business marketing for EMEA and APAC. Based in Dublin, Gaffney will report to Stacy Malone, Pinterest’s VP of global business marketing. Gaffney will lead Pinterest’s business marketing initiatives in these regions with the goal of raising the visibility and comprehension of Pinterest to support […]
Leading digital outdoor company QMS is proud to announce its support for the 86th Vision Australia Carols by Candlelight presented by AAMI, which will be held at Melbourne’s Sidney Myer Music Bowl on Christmas Eve. This year marks the second consecutive year QMS has supported the beloved Australian tradition, which has a longstanding history of […]
The Melbourne Holocaust Museum has unveiled its new brand identity, designed in partnership with CHEP Network. The museum, formerly the Jewish Holocaust Centre, was renamed and redeveloped in April and is now open to the public, with a vision to ignite visitors’ sense of humanity, kindness and bravery through the voices of survivors. Inspired by […]
Many of those growing up in the 90s and 2000s will be familiar with the phenomenon which was the manufactured boy or girl band. Plucked from obscurity, individual artists would be assembled into a band by dollar-eyed music executives (or TV talent show execs) keen to make a quick buck. It was a time when […]
Outback Steakhouse — the Aussie-themed American eatery with a handful of Antipodean outposts — has launched a truly terrifying Christmas ad. Starring “Koala on the Walla” riffing on the “Elf on the shelf” meme, the near 90-second spot features a slightly overly shrill children’s choir and a voiceover from the Koala in an almost passable […]
2023 was the year we learned a new life hack (or two!), laughed out loud, and couldn’t stop thinking about the Roman Empire. Our global community of over 1 billion people, including 8.5 million Australians and 350,000 Australian businesses, continues to come together to connect on TikTok, positively influencing culture and impacting lives. From foolproof […]
DoubleVerify (DV) has released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany. The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or […]
Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]
Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]
Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.