LG Kicks Off “Life’s Good” Campaign In Australia With Musician Stan Walker

LG Kicks Off “Life’s Good” Campaign In Australia With Musician Stan Walker
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The “Life’s Good” campaign is a Music Challenge BY LG Electronics(lg)that calls on Australians to submit their own performances as part of the project.

Be it writing lyrics, singing or performing an instrument, the campaign aims to give performers a chance to show off their skills – based on musician Charlie Puth’s composed piece Life’s Good.

To accompany the 2021 Life’s Good campaign, LG has also created a brand channel on GIPHY offering a variety of cheerful GIF stickers – for use on Instagram, TikTok, and other social platforms.

Young local musicians in Australia will be able to collaborate with the likes of Stan Walker (pictured above) and Grammy-award winning artist Puth, as part of a global music creation project from LG Electronics.

The local talent behind the three of the winning entries will receive LG prizes valued at more than AUD$3,000 and the opportunity to record with Stan Walker and feature in an accompanying music video.

Pending COVID-19 restrictions, local winners will physically or virtually spend one day recording with Walker, as well as participating in a two-day video shoot. Walker will also work with the winners to help hone their works.

Musician, Walker, said: “I’m excited about the opportunity to be able to collaborate with so many different artists and just being exposed to different people and their talents.”

Musician, Puth, said: “I can’t wait to listen to everyone’s submissions and hear their take on the melody and chorus.

“Music has always been a source of healing and empowerment for me, and I know this is going to be a memorable experience for everyone.”

The competition is open to those aged between 15 and 35 years old. Submissions to the Life’s Good Music Challenge can be made by posting to Instagram or YouTube.  

Please login with linkedin to comment

Charlie Put h LG electronic Stan Walker

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]