The “Life’s Good” campaign is a Music Challenge BY LG Electronics(lg)that calls on Australians to submit their own performances as part of the project.
Be it writing lyrics, singing or performing an instrument, the campaign aims to give performers a chance to show off their skills – based on musician Charlie Puth’s composed piece Life’s Good.
To accompany the 2021 Life’s Good campaign, LG has also created a brand channel on GIPHY offering a variety of cheerful GIF stickers – for use on Instagram, TikTok, and other social platforms.
Young local musicians in Australia will be able to collaborate with the likes of Stan Walker (pictured above) and Grammy-award winning artist Puth, as part of a global music creation project from LG Electronics.
The local talent behind the three of the winning entries will receive LG prizes valued at more than AUD$3,000 and the opportunity to record with Stan Walker and feature in an accompanying music video.
Pending COVID-19 restrictions, local winners will physically or virtually spend one day recording with Walker, as well as participating in a two-day video shoot. Walker will also work with the winners to help hone their works.
Musician, Walker, said: “I’m excited about the opportunity to be able to collaborate with so many different artists and just being exposed to different people and their talents.”
Musician, Puth, said: “I can’t wait to listen to everyone’s submissions and hear their take on the melody and chorus.
“Music has always been a source of healing and empowerment for me, and I know this is going to be a memorable experience for everyone.”
The competition is open to those aged between 15 and 35 years old. Submissions to the Life’s Good Music Challenge can be made by posting to Instagram or YouTube.
