Twinings Australia is partnering with Leo Burnett Sydney as it looks to take its brand to the next level following a decade of sustained growth as the nation’s market leading tea.
The agency’s latest new business win will see Leo’s work on the strategic development and evolution of the Twinings brand and delivery of creative communications and activation strategies.
Pete Bosilkovski, CEO Leo Burnett Sydney, said, “Twinings is the undisputed leader in the Australian tea market.
“We are passionate about the opportunity to work on a leading global iconic brand that is instantly recognisable and much loved. It’s an innovative, iconic brand that is rich in history and we are excited to be partnering with Twinings.”
Gavin Vandeligt, Twinings marketing director, said, “We wanted an agency partner who could challenge us and evolve our communications platform to continue the strong growth momentum.