Twinings Australia is partnering with Leo Burnett Sydney as it looks to take its brand to the next level following a decade of sustained growth as the nation’s market leading tea.
The agency’s latest new business win will see Leo’s work on the strategic development and evolution of the Twinings brand and delivery of creative communications and activation strategies.
Pete Bosilkovski, CEO Leo Burnett Sydney, said, “Twinings is the undisputed leader in the Australian tea market.
“We are passionate about the opportunity to work on a leading global iconic brand that is instantly recognisable and much loved. It’s an innovative, iconic brand that is rich in history and we are excited to be partnering with Twinings.”
Gavin Vandeligt, Twinings marketing director, said, “We wanted an agency partner who could challenge us and evolve our communications platform to continue the strong growth momentum.
“Leo Burnett Sydney has shown they can deliver the world-class creative and strategic output and impact we are looking for.”
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]