Leo Burnett Sydney received the Green Pencil for “just,” its campaign for WWF. The Green Pencil, one of the industry’s highest honours, recognises excellence in environmentally conscious advertising and design.
“just” also earned a Silver Pencil for Collateral Design: Single or Series. The campaign conveys how a small change can help make a big change for the planet. The effort encourages people to replace wastefully packaged household products with simple, environmentally friendly alternatives.
“To have 140 jurors agree to bestow the distinguished One Show Green Pencil to WWF “Just” is a huge honour and recognition of our relentless pursuit to create human value through our work,” said Mark Tutssel, Leo Burnett Worldwide chief creative officer and creative chairman of Publicis Communications.
“I am superbly proud of our global team’s accomplishments in masterfully using creativity to drive business impact and transform human behaviour for the better. And I thank the One Show for upholding that standard of excellence for the industry.”
Leo Burnett Sydney was also awarded Silver Pencils for Samsung LifeLIVE and Samsung Celebrity Tantrum. The network took home 23 awards for campaigns created by 11 offices at the 2016 43rd Annual One Show Awards.
In total, the network received one Green Pencil, six Gold, six Silver and 10 Bronze. Leo Burnett Worldwide offices that shared in the wins include Buenos Aires, Chicago, Frankfurt, Madrid, Mexico City, Milan, Paris, Sao Paulo, Sydney and Toronto.
The annual One Show, organised by the One Club, is one of the world’s most prestigious awards shows, recognising the best creative work in advertising, interactive, design and branded entertainment.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]