Vision Australia has joined forces with LEGOLAND® Discovery Centre to introduce kids who are blind or have low vision to LEGO® Braille Bricks for the very first time.
As the LEGO Foundation’s official partner for the distribution of LEGO Braille Bricks in Australia, Vision Australia welcomed 20 families to LEGOLAND Discovery Centre in Melbourne for a special event to discover the new range of LEGO bricks, which have been designed to expose children to braille from a young age.
Each LEGO Braille brick has raised bumps that have been modified to correspond to a letter or character of the braille alphabet.
Each brick also has a printed letter or character to allow children who are blind or have low vision to learn and play alongside sighted classmates, family members and educators.
“We were thrilled to be able to introduce LEGO Braille Bricks to so many of clients here at LEGOLAND Discovery Centre today. Braille is vital in supporting children who are blind or have low vision to develop literacy skills, and LEGO Braille Bricks are a great way to expose children to braille at an early age,” said Ron Hooton, CEO of Vision Australia.
During today’s event the families enjoyed playing with LEGO Braille Bricks and exploring LEGOLAND Discovery Centre’s LEGO model of Melbourne, various building zones, two rides and 4D cinema.
“We are proud to host Vision Australia today to support the Australian launch of LEGO Braille Bricks. One of the foundations of LEGO is helping kids learn through play so it’s amazing to see how this project is helping children who are blind or have low vision learn braille in a playful and engaging way,” said Kieran Jiwa, Master Model Builder at LEGOLAND Discovery Centre.
LEGO Braille Bricks will be provided to schools or other education institutions that have a student, or students, who are blind or have low vision and are learning braille. LEGO Braille Bricks are not available for sale to the general public and are not available at LEGOLAND Discovery Centre.
Located at Chadstone Shopping Centre, LEGOLAND Discovery Centre is an indoor LEGO playground that features MINILAND Melbourne, two rides, multiple build and play zones, soft play zones, a 4D cinema, and a LEGO retail store.
The attraction is designed specifically for families with children aged 3-10. Adults must be accompanied by a child (except when visiting the retail store or attending Adult Night events). The attraction is open from Thursday – Monday during school term and seven days a week during the school holidays.
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]