The Labs Adds To Its Smarter Experience Team

The Labs Adds To Its Smarter Experience Team

The Labs, a human centric experience design consultancy, has bolstered its Australian operations with the appointments of Lee Liversedge, Sally Orme and Yige Ma.

The trio brings strong backgrounds in brand strategy and design to their roles at The Labs, which partners with businesses, developers, architects, and brand builders to create Smarter Experiences that activate places and spaces.

Pictured above are David Woodbridge, Sally Orme, Yige Ma and Lee Liversedge.

Lee Liversedge, formerly head of brand at Imagination, has joined The Labs as principal consultant, bringing with him a background in brand strategy and over 20 years global experience as an award-winning designer.

Sally Orme joins The Labs as a design-led strategist. She brings a unique skillset built over a 20-year career across a range of industries.

Yige Ma joins The Labs as a senior experience design consultant. She brings more than eight years of experience in management consulting, program management, digital transformation, start-up and innovation across sectors including financial services, tech/telco, FMCG, media, health and education in the APAC market.

David Woodbridge, managing director at The Labs, said: “The skills, experience and success that Lee, Sally and Yige bring to The Labs is exceptional and we are excited to expand our local capabilities with their talents.

“We have seen tremendous growth in the demand to activate permanent spaces and places with signature experiences and a move away from creating a so called destination.”

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