The Labs, a human centric experience design consultancy, has bolstered its Australian operations with the appointments of Lee Liversedge, Sally Orme and Yige Ma.
The trio brings strong backgrounds in brand strategy and design to their roles at The Labs, which partners with businesses, developers, architects, and brand builders to create Smarter Experiences that activate places and spaces.
Pictured above are David Woodbridge, Sally Orme, Yige Ma and Lee Liversedge.
Lee Liversedge, formerly head of brand at Imagination, has joined The Labs as principal consultant, bringing with him a background in brand strategy and over 20 years global experience as an award-winning designer.
Sally Orme joins The Labs as a design-led strategist. She brings a unique skillset built over a 20-year career across a range of industries.
Yige Ma joins The Labs as a senior experience design consultant. She brings more than eight years of experience in management consulting, program management, digital transformation, start-up and innovation across sectors including financial services, tech/telco, FMCG, media, health and education in the APAC market.
David Woodbridge, managing director at The Labs, said: “The skills, experience and success that Lee, Sally and Yige bring to The Labs is exceptional and we are excited to expand our local capabilities with their talents.
“We have seen tremendous growth in the demand to activate permanent spaces and places with signature experiences and a move away from creating a so called destination.”
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]