Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX].
In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????”
“This is not financial advice but sharing what my friends just told me about the Ethereum MAX token!”
Despite her assertion that she was informed by her friends about the cryptocurrency, the story also includes ‘#ad’.
It includes a link up to the Ethereum MAX site.
Kardashian’s post also reads, “a few minutes ago Ethereum MAX burned 400 trillion tokens – literally 50 per cent of their admin wallet giving back to the entire E-Max community.”
However, as pointed out by publication Bitcoinist, the organisation has “no whitepaper, proposal, a background section and if there is a team behind, there is nowhere to corroborate theirs identifies. The website is only a link to a Medium page, but there is no post explaining its tokenomics, objectives, or even if it’s based on Ethereum.”
Ethereummax is viewed as a more high-risk cryptocurrency, according to CNBC.
Ethereum (not Ethereum MAX) is a popular cryptocurrency, widely viewed as the primary competitor to Bitcoin.
Boxer Floyd Mayweather has also promoted Ethereum MAX, who sponsored his recent exhibition fight against YouTuber Logan Paul.
Ethereum MAX was founded one month ago according to its website, and uses the slogan ‘Disrupt History’.
The Kardashian clan has a long history of controversial sponsored posts, including promoting ‘flat tummy teas’ and ‘nutritional hair gummies’.
Kim Kardashian received particular backlash for promoting an ‘appetite-suppressing lollipop’ to her audience. The move was widely criticised as glamorising unhealthy weight loss goals to a largely young female audience.
She reportedly makes $300,000 to $500,000 USD for every sponsored Instagram post.
Featured Image: Instagram/@kimkardashian
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]