‘Kill Your Advertising’ Documentary Launches At Cannes, Shaking Up The Current Sate Of The Marketing Industry

‘Kill Your Advertising’ Documentary Launches At Cannes, Shaking Up The Current Sate Of The Marketing Industry
B&T Magazine
Edited by B&T Magazine



“Kill Your Darlings”, a new documentary film about the world of modern advertising and the creative talent defining it, premiered today at the Cannes Lions International Festival for Creativity.

The film stars and follows the youngest creative director in Germany, Anouk Jans, as she ponders her future in the advertising industry and travels the world interviewing industry legends such as Scott Galloway, Cindy Gallop, Fernando Machado, Rob Reilly, and more. The full film is available to watch here at www.killyourdarlingsfilm.com.

“When I first started in this industry, I didn’t question anything – not the structures, not the hierarchies, or the working hours,” said Anouk Jans, creative director and lead of “Kill Your Darlings”. “However, as the years passed, I saw the creatives around me suffer and become cynical about the industry, including myself. This film was a fantastic opportunity to get perspective from the brightest minds in the business. But what we realized after only the first few interviews changed everything: the advertising industry doesn’t need a new direction, it needs a restart. I learned that we need to rethink it from scratch, to find our way out the vicious circle. And nobody can do it alone – we can only do it together.”

The film is presented by Togetherr, a new platform for building world-class creative teams and connecting them with leading global brands and agencies (designed and built by Fiverr, $FVRR), produced by Drive Studios and directed by Adam and Christian Bonke.

Amir Guy, general manager of Togetherr

“Togetherr’s purpose is to change the business of creativity – and the way clients, talent and agencies all interact,” said Amir Guy, GM of Togetherr. “Before diving into this head on, we asked creatives, agency leaders, brand executives and more, what their challenges in the industry were. The journey that took us on, questioning everything we thought we knew, was so inspiring that we wanted to capture it in a piece of content that would tug at the industry’s heartstrings, while forcing them to question the future of advertising.”

“What the team at Togetherr is building is ground-breaking and disruptive – and so when they came to me with the opportunity to work on this, I knew the film had to challenge the status quo,” said Per Pedersen, executive creative director of “Kill Your Darlings” and creative chairman of by The Network. “This film is controversial and it might ruffle some feathers in the industry, but I hope that people take it for what it is – a film that is honest, that isn’t afraid to say things that others might not want to say, while at the same time, showing the utmost respect and love for our industry and what we, as creatives, do.”




Please login with linkedin to comment

2022 Cannes Lions kill your advertising togetherr

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]