One of the biggest partnerships in Australian sporting history was cemented today as Tennis Australia signed a landmark five-year extension with Major Sponsor Kia Motors.
The new five-year deal will see Kia Motors continue as the Major Sponsor of the Australian Open until 2023, the longest running sponsor in the history of the tournament.
Australian tennis legend Rod Laver joined Tennis Australia President and Chair Jayne Hrdlicka, CEO and Australian Open Tournament Director Craig Tiley and Mr Byung Yun Park, Executive Vice President of Kia Motors Corporation for the official signing ceremony.
“We are delighted to announce we will be extending the wonderful relationship with our major sponsor, Kia Motors, for a further five years,” Craig Tiley said.
“The Australian Open and Kia Motors partnership is one of the great success stories in Australian sport.
“Our incredible 17 year journey continues to evolve and is indicative of the extraordinary growth experienced by both our organisations during this time.
“As the Grand Slam of Asia Pacific it’s our mission and responsibility to grow interest and excitement in the sport throughout the region, in which Kia plays a vital role.
“This year at the Australian Open more than 170 players from the Asia Pacific region competed, and we are so excited to see the breakthrough of the first ever Grand Slam semifinalist from Korea, Hyeon Chung. It’s these successes, and these players, who will inspire interest in tennis and our event in the years to come.
“Kia has always been much more than just a sponsor of the Australian Open, they are a highly valued member of our tennis family.
“The Kia fleet ferrying the players around Melbourne during January, and the tremendous activations for fans onsite at Melbourne Park, have become synonymous with the tournament and an important part of the AO experience for our players.
“We can’t wait to work with Kia for another five years,” Tiley continued.
“It has been an incredible partnership for Kia Motors, fully aligned to the youthful spirt of our brand,” Byung Yun Park, Executive Vice President at Kia Motors Corporation, said.