Rugby League World Cup 2017 (RLWC2017) has announced KFC as the Official Quick Service Restaurant of this year’s tournament.
As an Official Partner of the RLWC2017, KFC will receive integration through key assets including brand messaging via the video referee board during try referrals and virtual on field signage at matches played in Australia and New Zealand.
The RLWC2017 and KFC are also working together on a number of fan engagement initiatives and activations to be rolled out during the five-week tournament.
Andrew Hill, RLWC2017 CEO said: “We are delighted to welcome KFC, one of the world’s most recognisable brands, as the Official Quick Service Restaurant of the Rugby League World Cup 2017.
“KFC share our vision for wanting to create a fun and engaging event experience for fans throughout the tournament, whether that’s in venue or through the broadcast of games around the world.
“KFC joins an extensive lineup of commercial partners who are all committed to working together to ensure that we deliver the best ever Rugby League World Cup to existing and new supporters of International Rugby League.”
Catherine Tan, KFC CMO said: “KFC is excited about partnering with the Rugby League World Cup and being part of the sport’s pinnacle international event. This association is a natural extension of our partnership with the NRL and the rugby league community across both Australia and New Zealand.”
The RLWC2017 will be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from 27 October – 2 December 2017 and features 14 teams, contesting 28 games, in 13 cities. The tournament will be the biggest event in the region during 2017, with an estimated event record of 450,000 fans expected to attend the RLWC2017.