Kellogg’s Takes Aussie Tennis Ace Thanasi Kokkinakis To Court Over Use Of ‘Special K’ Brand

Kellogg’s Takes Aussie Tennis Ace Thanasi Kokkinakis To Court Over Use Of ‘Special K’ Brand

Cereal giant Kellogg’s has launched Federal Court action against Aussie tennis star Thanasi Kokkinakis over his plans to use ‘Special K’ as part of a brand campaign for clothing and tennis wear.

According to News Corp, a directions hearing is set to take place in court today in Adelaide, and comes more than a year after Kellogg’s first lodged the case against Kokkinakis’ Special K trademark, which happens to be owned by a company that’s controlled by his father, Trevor.

However, Kokkinakis doesn’t seem to be too concerned with the legal action from Kellogg’s, posting the following tweet this morning.

Kokkinakis and his regular doubles partner Nick Kyrgios were affectionately dubbed the ‘Special Ks’ way back in 2015 by the Aussie media.

An unofficial Twitter account has also been created to honour the duo as the ‘Special Ks’, according to News Corp.

To secure your seat at this year’s Ministry of Sports Marketing conference, click here.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]