Kayo Launches New Summer Of Cricket Campaign

Kayo Launches New Summer Of Cricket Campaign

Kayo Sports’ has unveiled its latest brand creative, reminding Aussies that with Kayo, you don’t have to miss a moment of the action this summer.

Launching today, the “That’s not O-Kayo” creative will appear in OOH, radio and digital during the Australia v New Zealand Domain Test Series.

The creative will focus on some of the record-breaking highlights from the Pakistan series, with the text obscuring the memorable moment in question. Examples include, ‘Missed Warner’s triple century? That’s not O-Kayo’ and ‘Missed Lyon spin Australia to victory? That’s not O-Kayo’.

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