Kayo Sports’ has unveiled its latest brand creative, reminding Aussies that with Kayo, you don’t have to miss a moment of the action this summer.
Launching today, the “That’s not O-Kayo” creative will appear in OOH, radio and digital during the Australia v New Zealand Domain Test Series.
The creative will focus on some of the record-breaking highlights from the Pakistan series, with the text obscuring the memorable moment in question. Examples include, ‘Missed Warner’s triple century? That’s not O-Kayo’ and ‘Missed Lyon spin Australia to victory? That’s not O-Kayo’.