Kayo Sports’ has unveiled its latest brand creative, reminding Aussies that with Kayo, you don’t have to miss a moment of the action this summer.
Launching today, the “That’s not O-Kayo” creative will appear in OOH, radio and digital during the Australia v New Zealand Domain Test Series.
The creative will focus on some of the record-breaking highlights from the Pakistan series, with the text obscuring the memorable moment in question. Examples include, ‘Missed Warner’s triple century? That’s not O-Kayo’ and ‘Missed Lyon spin Australia to victory? That’s not O-Kayo’.
Digital and radio creative will continue to be updated to reflect the history-making moments in the New Zealand series.
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