B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kargo Launches Proprietary CMS Technology To Help Maximise Monetisation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Kargo Launches Proprietary CMS Technology To Help Maximise Monetisation
Technology

Kargo Launches Proprietary CMS Technology To Help Maximise Monetisation

Staff Writers
Published on: 31st March 2021 at 8:30 AM
Staff Writers
Share
4 Min Read
Programmatic advertising
Featured image source: iStock/BestForBest
SHARE

Mobile advertising firm Kargo, has announced today the launch of Fabrik, a proprietary content management system (CMS).

Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available immediately to other publishers looking for a CMS solution. Representing the publications’ owned and operated inventory, Fabrik combines the content and experience elements of a robust CMS with advanced advertising technology to dramatically increase monetisation opportunities for the publishers and provide exclusive ad experiences for advertisers.

With audience development at the forefront of Fabrik’s offering, publishers on the platform are able to maximise:

  • Monetisation – Exclusive mobile-first creative and programmatic technology allows publishers to increase CPMs and maximise yield, generating more than 50 per cent increase in revenue per session and improving average site viewability to 85 per cent.
  • Speed – Reducing average visitor load time to 0.07 seconds, the platform optimises speed to market by eliminating the need for plugins—like trackers and third party bidders—streamlining site performance and elevating audience engagement metrics.
  • Organic Growth – Fabrik’s SEO optimisation capabilities allow editors to focus on developing quality content, driving a 50 per cent increase in Google search traffic and resulting in 3x time spent on site.
  • Syndication – With audience development at the forefront of Fabrik’s offering, publishers benefit from the platform’s third party integrations to drive increased traffic to their site.

“Having Kargo take on the operational lift allows us to focus on creating premium editorial experiences and creating content that excites our audience. With Fabrik, we trust we are delivering the best overall user experience to our readers while reducing our costs and increasing our ROI,” said Kyle Green VP of Revenue at Distractify.

“Fabrik allows us to add the digital capabilities we need to reach our audience online. We appreciate the control and flexibility to amplify the value of our content for both our readers and our advertisers,” Paul Dousset, Chief Innovation Officer at Empire Media Group.

The launch of Fabrik is another milestone in Kargo’s mission to offer differentiated solutions built for the increasingly digital-only marketing world. With the platform, brands get exclusive publisher inventory opportunities and can combine them with Kargo’s mobile-first creative and programmatic technology to build truly high-impact campaigns. This all-in-one solution provides media buyers with a single-point of entry and a streamlined process that stands out in an otherwise fragmented marketplace. Additional media brands utilising the Fabrik platform include: Market Realist, Green Matters, The Royal Observer, Front Page Detectives and Morning Honey.

“Combining the Fabrik CMS with advertising dramatically increases performance for the premium content publisher while making it much easier for brands to create highly impactful campaigns at scale. We are thrilled to work with these leading media brands, as we share a vision for how modern SaaS technology can drive better experiences for consumers and brands,” said Michael Shaughnessy, COO at Kargo and General Manager of Fabrik.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?