Kargo has announced Branded Takeover Interactive. This new iteration of Kargo’s exclusive 100 per cent SOV solution provides advertisers with a powerful and customisable canvas to engage their mobile audiences through sequential storytelling. And, publishers benefit from adding this exclusive, high-impact advertising opportunity to their product catalogue.
“Kargo has created a product that is a great extension of the old desktop rich media homepage takeover that had previously been only available through individual publishers. We love the Branded Takeover product. It offers a unique, truly engaging option for brands looking to send a message that resonates with users on the most widely used device, the mobile phone—even better we can get 100% share of voice across numerous publishers simultaneously,” said Luke Creeley, Performance Manager at Kaimera.
Kargo’s Branded Takeover Interactive allows advertisers to deliver captivating, coordinated creative within every ad slot on a publisher page. In addition to providing advertisers with 100% SOV on an article page, Branded Takeover Interactive now enables interactive formats and sequential messaging across units for a more dynamic ad experience, plus enhanced targeting and frequency capping capabilities. It builds on the success of the original Branded Takeover format which delivered CTR, viewability, awareness and recall performance 2-3x above industry benchmarks.
“Kargo Brand Takeover campaigns are re-energising our display revenue while providing the advertiser with an eye-catching user experience,” said Chris Turley, Digital Operations Manager, Digital Revenue & Planning at Discovery.
“Truly beautiful mobile phone experiences drive performance for advertisers and publishers, and captivate consumers. With mobile playing a substantial role in people’s lives, and brands and publishers opening their eyes to more effective advertising, the timing for our new branded takeover creative design is right on,” said Harry Kargman, Founder & CEO of Kargo. “Every format we create is guided by the principle that advertisers, publishers and consumers deserve premium quality.”
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