Integrated marketing agency Just Global has taken its first shot at a brand campaign, with ‘Insights Improve’ centring round the power of three integrated disciplines, media, creative, and data, working together.
Just Global said the campaign was developed to highlight the ever-expanding marketing ecosystem and the role integration within agencies plays in growing their customers businesses.
A charming, animated dog is a storytelling metaphor for what happens to marketing campaigns as they go through the various departments of Just Global. We see elements of the dog’s character shift based on A/B testing results and the character gleefully transition digital environments, from banner ads to landing pages, all to demonstrate that aligned integrated capabilities improves performance.
The B2B marketing agency applied its own methodology to developing the work, using real-time media, consumer, and cultural insights to inform a collective and responsive campaign strategy.
With video consumption at an all-time high, YouTube serves as the primary media channel for the campaign with support across highly targeted programmatic display, direct mail and social.
“It’s funny how few marketing agencies market themselves,” Just Global director of marketing communications Meagan Phillips said. “What better way to show customers your marketing approach then by serving it right in front of them?”
Using a one-to-few account-based marketing approach, the campaign is primarily targeted to existing customers within Just Global’s key markets of North America, Europe, Australia and Singapore.
Secondary targeting includes active new business leads, brands surging in intent data topics related to the core agency strengths and custom CMO persona research.
Creative was developed from the ground up, based around this data-driven media strategy. The campaign utilises a modern and simple illustration method so teams could deploy a sprite sheet method to render creative variants efficiently based on iterative marketing opportunities.
Please login with linkedin to commentJust Global
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]