Junkee Media has rebranded its travel title AWOL to ‘Activities Without Leaving’, providing the hundreds of thousands of Australians currently isolating in their homes with a range of indoor activities to help them get through this challenging time.
The new special edition of AWOL will focus on things Australians can do inside their home during the week, on weeknights, weekends, date nights and other times – and how to keep busy and productive mentally, physically and socially without having to leave the house.
“We’ll show you how to upskill, like learning how to use Photoshop or how to speak a new language,” said Junkee Media publisher Tim Duggan.
“The new AWOL will also guide you through ways to make your day better, including the best ways to exercise at home, how to master cooking, or even how women can reset their skin now that they’re wearing less makeup.”
Duggan said in these challenging and uncertain times, AWOL is dedicated to informing, educating and entertaining its audiences.
“When we all emerge from our homes, the world will be unmistakably different. What we all care about most right now is getting to that point, and making the time we spend inside our houses and apartments with our partners, flatmates, family – or even by ourselves – as good as it can be,” he said.
The new-look AWOL will also be using Junkee Media and parent company oOh!media to amplify their messages, with key stories running across oOh!’s retail network.
“Every time you leave the house to get food or any other essential service, we’ll still be able to bring you some of AWOL’s most important messages,” he said.
The rebrand comes off the back of oOh!media and its publishing business Junkee Media recently launching a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its asset