Judo Bank Launches “Challenger Traits” Campaign Via Indie Agency US+US

Judo Bank Launches “Challenger Traits” Campaign Via Indie Agency US+US

Judo Bank has launched its biggest campaign to date, reinforcing their position as the challenger bank purpose-built for small and medium businesses (SMEs).

Judo Bank – Australia’s only business bank purpose-built for small and medium businesses (SMEs) – has launched a campaign via creative agency US+US, reinforcing Judo’s position as the challenger bank capable of providing the bold backing dynamic Australian businesses need and deserve.

 

At the heart of the “Challenger Traits” campaign are six core traits – Defiant, Courageous, Tenacious, Daring, Inquisitive and Astute – that both showcase the spirit of Australian SMEs and highlight Judo’s unique relationship banking approach.

US+US creative partner, Laurel Davis commented, “Growing a business takes tirelessness and guts, and Judo Bank gets it. Unlike major banks, Judo backs business owners and their ideas, looking at where they’re headed not just where they’ve been. It’s this truth that we zeroed in on in the earliest stages of campaign development.

US+US strategy partner and founder, Jim Ritchie added, ‘‘As a genuine partner business we’ve relished working side by side with Judo’s marketing team to get to the heart of their brand, and deeply understand their core customer. Judo Bank was our foundation client, and as we enter the third year of our relationship it’s been a pleasure to co-create this campaign”

“Challenger Traits” will run nationally across large format outdoor, press, radio and digital, with media strategy and buying led by Hatched Media with supporting digital media by Digital Deluxe.

CREDITS

Client: Judo Bank

Chief Marketing Officer: Kevin Ramsdale

Head of Marketing: Negar Ghadiri-Zare

Digital Marketing Manager: Matt Hocking

Creative Company: US+US

Strategy Partner: Jim Ritchie

Design Partner: Tom Hutcheon

Creative Partner: Laurel Davis

Project Director: Angel Lewis

Associate Client Partner: Louisa Webb

Associate Design Partner: Georgia Lowes

Copywriter: Damian Asling

Senior Designer: Buffi Spence

Senior Designer: Thomas Francione

Studio Manager: Tina Rodi

 

Photographer: Jesse Smith

Producer (BNE): Jo Winston

Producer (MEL): Sarah Ewing

Media Agency: Hatched Media

Stephen Fisher: Managing Partner

Belinda Porter – Planning

Lucy Seward – Planning

Kate Gurran​ – Senior Media Manager

Jemma Diamond​ – Jnr Media Executive




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Judo Bank US+US

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