Scotch brand Johnnie Walker has temporarily rebranded to Jane Walker in another attempt to shake off its blokey image.
The famous “walking man” logo has been replaced by a top hatted female version of its famous 100-year logo. It’s unclear if the promotion will come to Australia, too.
Not only is the move an attempt to cajole more women to drink Scotch, it also coincides with both Women’s History Month and International Women’s Day this March.
The Diageo-owned brand has also announced it will donate $US1 of every bottle sold in the US to organisations that champion women.
Stephanie Jacoby, vice-president of Johnnie Walker told Time that Scotch as a category was “seen as particularly intimidating by women,” adding the logo change was “a really exciting opportunity to invite women into the brand.”
Despite women’s apparent aversion to the drink, half of Johnnie Walker’s blenders are women and almost 50 per cent of Diageo’s boardroom are female.
However, not everyone is happy, with some likening the promotion to corn chip purveyor, Doritos, recent announcement that it was going to make a smaller lady chip that came with less crunch, less salt and could fit into a woman’s handbag. Read B&T’s original story here.
Check out some of the social media rage below:
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]