Arguably the most anticipated Christmas ad from around the globe – UK retailer John Lewis’ – has landed and, as we’ve come to expect, it’s once again full of surprises.
The ad plays out as a homage to Elton John as we see his life’s highlights in reverse, way back to when he gets his first piano for Christmas as a young boy.
However, as you’ll read below, not everyone’s a fan of the spot, with some complaining the ad simply isn’t Christmassy enough.
Set to John’s classic Your Song, the two-minute spot is the brainchild of John Lewis’ incumbent creative agency Adam&Eve/DDB.
Apart from John’s own cameo, five other actors play the singer throughout the ad. It has been reported that John received a staggering £5 million ($A8.8 million) to appear, a figure both he and John Lewis have refuted.
Coincidentally, the ad arrives the same week in the UK that tickets for John’s global farewell tour.
https://www.youtube.com/watch?v=mNbSgMEZ_Tw
But as it likes to do, the ad has divided UK viewers. Some believing it was a lovely, sentimental piece of advertising, while others complained it lacked the usual turkey and baubles of most festive spots.
Check out some of the social media reaction below:
