Jobs And Growth: Demand For Marketers Lifts 33%

Jobs And Growth: Demand For Marketers Lifts 33%
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Marketers are in hot demand, with the latest figures from Hays suggesting demand for marketing professionals has increased 33 per cent – the most of any professional vertical.

Hays’ latest Salary Guide was released this week, detailing industry-wide changes that might come as Australia continues to move out of the pandemic.

The report, which is based on a survey of around 3,500 organisations and representing 8.8 million employees, found that 67 per cent of employers will increase salaries in their next review, up from 45 per cent who did so in their last review. 

However, the majority (55 per cent) of these pay rises will be of three per cent or less.

“The value of salary increases is driving a wedge between employers and employees,” said Nick Deligiannis, Managing Director of Hays in Australia & New Zealand. 

“On the one hand, we have almost seven in ten employers intending to increase salaries in the year ahead, which is a remarkable sign of the confidence employers exhibit today. On the other, professionals say the value of these increases is far less than they deserve.”

Marketers prove popular

Salaries and job openings in the marketing industry in particular are tipped to undergo significant change.

According to the figures, 37 per cent of marketing employers are looking to increase headcount in the next 12 months, while 49 per cent of marketing & digital employers will increase salaries by up to three per cent when they next review.

Meanwhile, 81 per cent of marketing & digital professionals are currently looking for a new job, plan to look or are open to new opportunities in the next 12 months. A poor management style or workplace culture, an uncompetitive salary and a lack of promotional opportunities are the main drivers. 

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