JCDecaux Wins Queensland Rail Tender

JCDecaux Wins Queensland Rail Tender
By



    Global Out-of-Home media company JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state.

    JCDecaux has been providing advertising solutions to Queensland Rail for over ten years, with the new 10-year contract commencing in July 2022. The extended and expanded agreement will see JCDecaux add 13 new roadside JCDecaux digital large format sites and six digital bulkheads in various locations.

    The addition of bulkhead formats to the JCDecaux Queensland Rail portfolio means that for the first time, advertisers will have access to consistent advertising opportunities across the entire Eastern Seaboard, from Sydney Trains through to Queensland Rail.

    Additionally, full motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s prestigious Central Station. Fifty existing static sites will be replaced with 75-inch screens, providing high resolution, quality viewing of campaign, doubling the number of digital locations.

    JCDecaux is the only Out-of-Home media provider to provide a rail solution to clients across Australia’s five major city metro locations. The JCDecaux RAIL portfolio includes Sydney Trains, Southern Cross Station in Melbourne, Adelaide Railway Station, Perth Transport Authority and Queensland Rail.

    Steve O’Connor, JCDecaux CEO, said: “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands a wealth of new advertising opportunities to connect with its growing population.”

    The ten-year contract has an option to extend beyond 2032. Work on the new assets will commence shortly.




    Please login with linkedin to comment

    JCDecaux Queensland Rail

    Latest News

    Cosmo Returns To Australia!
    • Media

    Cosmo Returns To Australia!

    Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

    Sydney Comedy Festival: Taking The City & Social Media By Storm
    • Media

    Sydney Comedy Festival: Taking The City & Social Media By Storm

    Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

    Global Marketers Descend For AANA’s RESET For Growth
    • Advertising

    Global Marketers Descend For AANA’s RESET For Growth

    The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]