JCDecaux is set to unveil a multimillion-dollar investment at T3 Domestic terminal as Sydney Airport appoints the company as its exclusive advertising partner across all domestic and international terminals.
JCDecaux will reveal more than 60 new digital and static opportunities at T3.
And for the first time, JCDecaux now has the exclusive advertising rights for Sydney Airport’s terminals 1, 2 and 3, plus the external arrivals and departures areas and aerobridges.
The newest advertising assets at Sydney Airport’s T3, which will launch on July 22nd, allow more advertising opportunities for brands to connect with travellers.
Sydney Airport’s T3 Domestic is home to Qantas, which has almost 13 million frequent flyers.
This new portfolio will connect with Qantas travellers at every touchpoint, from check-in, concourse, gate lounges, baggage collection and the external airport arrivals areas.
More than 50 per cent of visitors to Australia arrive in Sydney, with an 83 per cent increase since 2000 to 44.4 million people in 2018, comprising 27.7 domestic and 16.7 million international passengers.
JCDecaux will use its Orbit geo-demographic data to reveal where the Sydney Airport audience lives and other socio-economic data, plus its Codex transactional data both at the airport precinct and beyond.
JCDecaux CMO Essie Wake said the new portfolio will “transform the advertiser offering” in the airport environment.
She said: “This audience is four times more likely to be the highest socio-economic AB group, two times more likely to be business travellers and three times more likely to have incomes of more than $100,000, making them a valuable and captive audience for advertisers.”
With 45 minutes average time spent at T3, JCDecaux’s Pigeon Project found that 90 per cent of airport travellers have considered or researched a product or service as a result of seeing advertising in an airport.
It also found 80 per cent user their device to learn more while in the airport environment.
The check-in and atrium areas of T3 will have high impact, double-sided 6m x 3.5m (check-in) and 4.5m x 2.5m (atrium) digital screens suspended from the ceiling.
All existing digital and video wall assets have been replaced with new LED screens, providing high resolution, seamless viewing of campaigns.
JCDecaux chief commercial officer Max Eburne said: “The sheer scale, quality and impact of our new asset portfolio at Sydney Airport’s terminals and surrounds really are a showcase offering for advertisers.
“It presents powerful opportunities for advertisers to connect with captive and valuable audiences within a world-class digital terminal environment.”
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