Jameson, the world’s fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record.
The appointment was made following a competitive pitch process and is effective immediately.
This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential AOR.
The award-winning agency has created a unified global experiential platform, named ‘Three Things’, which local markets will activate.
The platform will inform all of Jameson’s experiential work and is designed to support the brand’s continued growth across markets and cement its position as an iconic global spirits brand.
Jameson experiential marketing manager Stuart Moffett said: “With experiential being intrinsic to the success of Jameson’s marketing program, we were looking for an agency that could create an innovative, fun and category-leading global experiential platform.
“But we were also looking for an agency that we could bring into the Jameson Irish Whiskey family – one that appreciates the heritage, love and dedication that goes behind every bottle of Jameson.
We’re delighted to have found just that in Jack Morton”.
The ‘Three Things’ platform is inspired by Jameson’s signature triple distillation process and designed to engage Jameson fans through their passion points.
It will feature partnerships with well-known talent across the world – musicians, artists, actors and more – as they reveal the ‘Three Things’ that make them tick.
These Three Things will become the inspiration for a series of short films and experiential activations that allow fans to get closer to the talent and closer to the brand.
The first Three Things activation took place in Kenya in December, featuring Dreamville Records star Bas in Nairobi.
More year one activations are planned in Ireland and South Africa in 2019.
The platform will be rolled our globally over the next three years.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]