Jack Nimble Appoints James McInnes As Head Of Social

Jack Nimble Appoints James McInnes As Head Of Social
B&T Magazine
Edited by B&T Magazine

Social studio Jack Nimble has appointed James McInnes in the newly created role of head of social.

McInnes joins during what the company describes as “a phenomenal year”, which has seen Jack Nimble double in size and secure numerous awards for its blend of social-first creative and nimble production.

With a mix of international experience across the entertainment industry, agencies and start-ups, McInnes’ true understanding of what works across social will see him take the lead in delivering the social strategy and vision for Jack Nimble’s clients, the company said in a statement.

With a track record for growing businesses and nurturing talent, McInnes will help to fuel the agency’s growth trajectory and expand its social offering into emerging platforms.

He joins Jack Nimble after his return from LA, where he was instrumental in the growth of social agency Benchmob, with his role as general manager seeing him oversee the delivery of global digital, social and content strategies across clients such as AriZona Iced Tea, Diplo, Major Lazer, and Flume.

Speaking about the appointment, Jack Nimble’s co-founder and creative director, Adam Wise said: “We’re really happy for James to be joining us.

“His entrepreneurial spirit, experience in driving culture, and passion for social-first content is exactly what we’re looking for as we strive to continue delivering the very best social content for brands.

“Angus [another Jack Nimble co-founder] and I had the pleasure of working alongside James in the past—his understanding of what actually works on social and his compassionate approach to working with others make him the perfect fit for the culture we’re building.”

Jack Nimble team (L to R): Genevieve Kaiser, James McInnes, Hayley Olsson, Tim Eddy, Angus Mullane, Ruth Scheinberg, Adam Wise, Callam Hanks, Imy Wirth

McInnes added: “It’s no secret Jack Nimble is making a huge impact on the industry.

“Their unique blend of social-first creative with full in-house production capabilities makes them unlike any other agency, and an attractive choice for many brands.

“I couldn’t be more excited to join the team, and I can’t wait to keep building on Jack Nimble’s refreshing approach to social across current and future clients.”

Founded in 2017 by creative duo, Adam Wise and Angus Mullane, Jack Nimble currently has a team of nine social storytellers, specialising in social-first creative, production, and social media management. The studio’s client portfolio includes eBay, American Express, Gumtree, Tourism Australia, Afterpay and Business Australia.

Jack Nimble was recently a finalist for Production Company of the Year at the 2020 B&T Awards.

Did you happen to miss the awards? Relive the action here. 

Please login with linkedin to comment

B&T Awards Jack Nimble James McInnes

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]