Jack Morton and Weber Shandwick Australia have announced the launch of new content agency, Vocal. The new addition to the agency alliance in Australia now expands the offering to three agencies under one roof, providing clients services across experiential, communications and content.
Creating content that makes people talk lies at the core of Vocal’s ethos. Spearheaded by Tom Abood (lead image), the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to the breadth and depth of experience the agency brings. He will oversee the content studio and a team of professionals to deliver outputs across a content landscape spanning short-form, long-form, documentary, TVC and broadcast.
Vocal goes beyond the typical parameters of a content studio; driven by a desire to be a changemaker and formidable force within the experiential, communications, and content space. Exemplifying this, one of Vocal’s key initiatives, ‘The Vocal Give Back’, ensures that every project undertaken by the team contributes positively to the environment or the communities they engage with. The team will participate in activities across environmental conservation and facilitate opportunities for underrepresented groups within the creative community.
Abood commented: “We strive to create content that people talk about – whether it’s something short and snackable or in-depth long form. We’re storytellers of various disciplines and we want to build narratives that capture audiences through entertainment. We want people talking to their mates, family or community about what they saw. I am thrilled at the possibility of what we are going to create.”
Bringing a distinctive and elevated approach, Vocal will engage in consulting, guiding, and assisting its counterparts at Jack Morton and Weber Shandwick Australia. Vocal has hit the ground running already collaborating with household Australian names including Canva, Commonwealth Bank, BWS and Hawaii Tourism.
“We’re entering a new era of content creation and brand engagement,” said Helen Graney, CEO for Jack Morton/Weber Shandwick Australia, and Vocal. “With Vocal as the latest addition to our family, we’re breaking new ground, delivering content that not only captivates but inspires positive change. A first of its kind in this market, this partnership brings the combined expertise of experiences, communications, and content together – all under one roof.”
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