Jack Daniel’s Unveils ‘Every Drop From Lynchburg Tennessee’ Campaign Via Mr. Wolf & Starcom

Jack Daniel’s Unveils ‘Every Drop From Lynchburg Tennessee’ Campaign Via Mr. Wolf & Starcom
SHARE
THIS



Jack Daniel’s is celebrating its provenance with a new campaign highlighting that every drop of Jack Daniel’s still comes from Lynchburg, Tennessee.

The multi-channel campaign was shot in Lynchburg and developed locally by Sydney-based agency Mr. Wolf. Media planning and buying is out of long term agency partner Starcom, and 31st Second is responsible for shopper marketing. 

Natalia Kowalczyk, senior brand manager Jack Daniel’s said, “It’s great to be working with the team at Mr. Wolf on a campaign as pivotal as this – throughout the pitch process they demonstrated a deep understanding of our brand, and we’ve loved putting those skills to the test in developing the ‘Every Drop’ campaign together. 

“Jack is one of the most fascinating brands on the planet,” said Tony Singleton, Managing Partner, Mr. Wolf. “It delivers authenticity and craftsmanship in spades while never losing that independent edge. You really feel the responsibility of being true to Jack and it’s simply great to be helping the Australian team again.”

 Michael Stevenson, managing partner, Mr. Wolf added, “It’s fantastic to be reunited with the Jack Daniel’s team and we’re thrilled to be a part of a campaign that celebrates something as important to the brand as their spiritual homeland of Lynchburg.”

The win punctuates an impressive year for Mr. Wolf, having helped Taylors Wines win multiple Marketing Team of the Year awards with the Optimum Drinking Temperature sensor campaign, as well as adding Rest Industry Super and Tourism Fiji to its list of clients.

Please login with linkedin to comment

iKnow Mr. Wolf Watches

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]