Jack Daniel’s and Brisbane producer Dan Graetz have created a documentary ‘The Truth About Money in Music’ which suggests bands are much more willing to sell out than they currently are.
In a raw, honest and no holds barred look at life in music, artists including Kate Miller-Heidke, James Tidswell from Violent Soho, The Cairos, Remi and KLP offer up their views on what declining record sales mean for musicians and how they are adapting to alternative revenue streams in the modern music landscape. The thought-provoking piece also reveals their opinions on music streaming, corporate involvement and their definition of ‘selling out’.
The documentary is the work of Dan Graetz, an award-winning Brisbane-based filmmaker, who has partnered with Jack Daniel’s as part of a new initiative which aims to champion music’s future legends and the stories behind them.
Launching as part of an integrated campaign by The Sound Campaign and UM, Jack Daniel’s is set to support and showcase burgeoning talent through a series of unique music projects built around real ideas from real talent and real fans. Over the next 12 months, the program will create a platform for people and passion to come together and start shaping and sharing music’s Future Legends.
Dan Graetz, who has first hand experience of bringing creative musical concepts to life with very little, was keen to explore the secret of bands, brands and fans happily co-existing in today’s music industry. ‘The Truth About Money in Music’ is the first project in the Jack Daniel’s Future Legends series.
Graetz, founder of Graetzmedia said bands with no money have more competition than ever before just to build their profile. He said: “In creating music videos over the past four years, my team and I have made fireworks, gutted cars, cloned humans and more – usually on a shoestring – to help new talent stand out against cute kittens, dancing babies and big budgets.”
“There’s nothing lucrative about it but it’s fun and it forces you to be creative in every sense of the word. When Jack Daniel’s showed interest in supporting creative music-related projects, I figured I’d go for broke…so I pitched this documentary around musicians, brands and honesty. It was great they liked it and even better that they gave me the freedom to stay true to the concept. This is the result.”
With a host of other projects in the pipeline, the series will also see Jack Daniel’s collaborate with the likes of Bloc Party’s Kele Okereke, Sable, Motorik, The Griswolds, Golden Features and more to facilitate new music experiences that push creative buttons and boundaries.
Nora-Kate O’Connell, Jack Daniel’s Brand Manager said: “Jack Daniel’s has a rich musical history and know legendary music moments come from exploring the fresh, new and different, whether that’s sounds, people, places or ideas. Working with the most interesting artists and creatives from around the country, we’re encouraging trailblazers and raw talent to think outside the box.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]